Buddy Media Selects Marketshare Partners to More Deeply Measure Impact of Social Media Marketing

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Buddy Media, the Facebook management system of choice for the world’s largest brands and agencies, today announced it has entered into a strategic partnership with MarketShare Partners, the leading cross-marketing optimization software and analytics company. While many social media and analytics firms have conducted studies looking at metrics such as the “value of a fan,” the partnership between Buddy Media and MarketShare Partners signals a holistic effort to value social media from an outcomes perspective – the precise impact on revenue and other key business outcomes.

Buddy Media, the Facebook management system of choice for the world’s largest brands and agencies, today announced it has entered into a strategic partnership with MarketShare Partners, the leading cross-marketing optimization software and analytics company. While many social media and analytics firms have conducted studies looking at metrics such as the “value of a fan,” the partnership between Buddy Media and MarketShare Partners signals a holistic effort to value social media from an outcomes perspective – the precise impact on revenue and other key business outcomes. Through this partnership, Buddy Media and MarketShare Partners plan to set the standard in social media measurement and accountability.

As a result of the partnership, brands and agencies will be able to:

  •     Tie social media marketing initiatives directly to “offline” metrics including sales and profitability.
  •     Understand the interaction of social media marketing initiatives to other online channels, including display and search.
  •     Place accurate attribution of the relative impact of social media marketing in relation to other marketing channels.
  •     Provide predictive analytics to give brands insight on “what to do next” and how to optimize their activities around their end goal.

“Understanding the actual impact of social media marketing is the question that every brand is trying to answer,” said Michael Lazerow, CEO and Founder of Buddy Media. “By teaming up with a market leader such as MarketShare Partners, we’ll help answer that question for our clients and shed some light on the issue for the industry as a whole.”

As part of the partnership, Buddy Media and MarketShare Partners will develop comprehensive, custom analytics of Facebook marketing campaigns conducted on the Buddy Media Platform. The analytics solution will also provide brands with insights into how social media impacts other marketing channels such as search, display, print, TV and radio among others, as well as the impact on sales and profits.

“We are pleased to partner with Buddy Media, an innovator in building social marketing campaigns for the world’s biggest brands,” said Jon Vein, CEO and Co-Founder of MarketShare Partners. “As social media gets more and more integral to brands’ overall marketing allocation, we look forward to helping Buddy Media analyze the precise short- and long-term effects on other channels and advising their clients on how to best optimize their marketing investments.”

About Buddy Media
The Buddy Media Platform is the Facebook management system of choice for the world’s largest brands and agencies. With its scalable, secure architecture and straightforward administrative tools, the Buddy Media Platform revolutionizes the way brands connect with their current and future customers using the power of Facebook’s social connections. The Buddy Media Platform offers the only solution that allows brands to launch, maintain and measure their Facebook presence in any country and in any language. The Buddy Media Platform is the enterprise Facebook management system of choice for the largest brands in the world, including Anheuser Busch, Procter & Gamble, Unilever, Starwood, Delta, Southwest Airlines, Samsung, L’Oreal, the National Hockey League and others. Based in New York, Buddy Media shares four investors with Facebook and was one of the first companies selected by Facebook as a preferred developer partner. The company is backed by Softbank Capital, European Founders Fund, Greycroft Partners, Facebook investor Ron Conway, Facebook board member Peter Thiel, Zynga founder and CEO Mark Pincus, Roger Ehrenberg, Howard Lindzon and others. For more information, visit http://www.buddymedia.com.

About MarketShare Partners
MarketShare Partners (MSP) is the industry’s leading cross-marketing optimization software and analytics company that is transforming the world of resource allocation and marketing measurement. Founded in 2005, MSP has helped companies of all sizes enhance their advertising and sales programs, including many of the world’s most recognizable brands. The company has developed a suite of proprietary software solutions that enables companies to determine how best to target the 21st Century consumer who, in this era of fragmentation, social media, search and DVRs, is harder to reach. By evaluating key drivers of a company’s business, such as macro-economic factors, product innovation, industry and client-specific data as well as brand buzz, MSP helps companies make smarter decisions regarding where to most effectively spend their marketing, sales and promotional dollars. MSP has assembled the world’s most respected thought leaders to definitively solve the marketing ROI question, with leaders like Dr. Dominique Hanssens of UCLA, former P&G global CMO Jim Stengel, CBS research guru David Poltrack, Overture CEO Ted Meisel, respected CMOs Mike Linton and Jim Garrity, technologists Ron Conway and Gokul Rajaram, as well as numerous others focused on bringing true accountability to marketing. MSP is an Elevation Partners portfolio company. For more information, go to http://www.marketsharepartners.com.

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