Malibu, CA (PRWEB) September 13, 2010
TribeStrategist, an inbound marketing consultancy, announced today the launch of Social Marketing Spotlight, a free online resource for marketing professionals.
About Social Marketing Spotlight (http://www.socialmarketingspotlight.com)
The web site offers best insights, practices and tools for influence marketing and social media monitoring. You can:
- Compare 450 + social media monitoring & analytics platforms and tools, with descriptions of features & benefits, and pricing.
- Browse 600 + videos, webinars, white papers and presentations on these hot topics.
- Keep up with the latest developments: the site features the latest articles, videos, webinars and industry news.
The web site will also feature posts by guest bloggers, interviews with industry leaders, and more.
Jean-Marie Bonthous, Principal of TribeStrategist and founder of Social Marketing Spotlight, commented: “Our clients tell us that they are committed to embracing influence marketing and social media monitoring and analytics, but they find it challenging to keep up with new developments, educate themselves, and make well-informed decisions. This web site was created to help them do all that. We are already getting feedback that they see this site as an excellent source of information and peer advice to grow their business. We look forward to hearing from many professionals in the social marketing community about how to make it even more helpful.”
TribeStrategist helps client organizations leverage social media intelligence in order to better understand their customers, influence key voices in the marketplace, uncover threats and capture opportunities, develop products or services that capture underserved needs, increase customer loyalty and overcome reputational crises.
In addition to its capabilities in social media marketing, the consultancy brings three decades of Fortune 500 consulting experience in traditional business strategy, strategic marketing, corporate communications and competitive intelligence.