NPI names Jeff Fernandez as Vice President of Global Procurement.

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Nutritional Products International, one of the largest privately held companies in the nutraceutical industry, has named Jeff Fernandez as VP of Global Procurement.

Nutritional Products International, one of the largest privately held companies in the nutraceutical industry, has named Jeff Fernandez as VP of Global Procurement.

“Jeff’s abundance of industry knowledge and his ability to create and foster strong solid business relationships with manufacturers will be a major driving force for the acquisition and management of NPI’s client base” says Mitch Gould, CEO / Director of Global Operations for Nutritional Products International.

Jeff Fernandez has over 20 years of complex retail purchasing experience in large corporations and also with the largest online retailer operation, Amazon.com. “His extensive experience in retail operations, purchasing and category management will be utilized to further catapult NPI into an unparalleled global distribution firm.” adds Mitch Gould. In addition, to Amazon.com, Jeff had also previously worked with another heavy hitter such as Wal-Mart, where he had proven success managing multi- million dollar health and personal categories. During his employment at Amazon.com, Jeff was a major key player in the launching of the Health and Personal care store at Amazon.com. One of his greatest accomplishments at Amazon.com was building a business unit from scratch to close to $100 million in revenue over the last 5 years, a substantial and limitless endeavor that made him the key player he is today in global procurement.    

About Nutritional Products International:
Nutritional Products International (NPI), headquartered in Delray Beach, Fla., is a privately held company staffed with a complementary team of market professionals specializing in retail and practitioner distribution of dietary supplements, functional beverages and other products. Clients include Hogan Energy™ Extreme Energy Granules, iconic pro wrestler Hulk Hogan's debut in the supplement industry; and Iceman Rx, the makers of Ultimate Fighting Championship star Chuck Liddell's nutritional supplement line.

NPI offers a proprietary, turnkey approach for both domestic and international product manufacturers seeking to launch or expand distribution of its products in the U.S. market.

For more information about Nutritional Products International, visit http://www.nutricompany.com.

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