Long Island City, NY (PRWEB) September 10, 2010
Not only has Mad Men, AMC’s series centered around an early 1960s advertising agency in New York City, garnered a huge television audience and numerous award nominations, it has also led to a resurgence of late ’50s/early ’60s style in fashion. Designer Joyce Huang adds Asian influences to the dress silhouettes of this era to come up with something completely new for her Spring 2011 collection for Lucullen.
Huang’s fashion signature has been to create multifunctional pieces that allow women to elegantly transition from the demands of their workdays to their social plans for the evening. She uses Asian flourishes in her signature this time around to infuse her clothing with exotic textures.
“My last collection was very much influenced by the British Mod and Rocker styles of the 1960s. That collection had an edgy and rebellious flair to it,” says Huang. “This new collection takes the classic line of dresses popular with women in the US in the late 1950s and combines this with traditional Chinese dress design inspired by the grand gathering of world cultures at Expo 2010 Shanghai. The result is a true East meets West mix that is soft and sensual.”
The influence of the traditional Chinese cheongsam dress is readily seen in the necklines and shoulders of Huang’s spring creations for Lucullen. From this design base, the pieces smoothly morph into classic A-line dress and skirt silhouettes. Most of the pieces are black or white or a combination of black and white. Three dresses in the collection are done in black and white watercolor-styled prints that give the pieces the appearance of wearable artworks. There are mini, mid-length, and full-length pieces in the collection.
Huang, Lucullen’s head fashion designer, has successfully been creating various collections in Taipei, Shanghai, Toronto, and New York for more than ten years. She introduced her 1960s inspired Fall 2010 collection with a Lunar New Year fashion show in New York this past February.
Versatility has been a hallmark of Lucullen, a unique, high-end fashion brand, since its inception. As a result, it has achieved a wide appeal among women of many lifestyles.
Embodying a sense of strong global awareness and social responsibility, Lucullen has been actively involved in charitable activities, including its 2009 sponsorship of an AsianinNY.com benefit to raise relief funds for victims of the typhoon which hit Taiwan last summer and its sponsorship of the “Sing for China” benefit to raise AIDS awareness. Both events took place in New York City.
Lucullen will also host a special presentation on 9/17 Friday from 5~7pm for Media and Press to view the collections. For RSVP, please email: press(at)247feature(dot)com. For more information about Lucullen, please visit: http://www.lucullen.com