Encoding.com Announces Mobile-Made-Easy Video Encoding Presets for Top Mobile Phones

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Encoding.com's Mobile-Made-Easy Video Encoding Provides Presets for Top Mobile Phones -- Nature Education’s Scitable Uses Encoding.com Presets for iPad, iPhone, BlackBerry, Android, and Windows Mobile Phones

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Encoding.com saved us weeks of research and experimentation by providing pre-set XML profiles, optimized for each platform/device, and an API that enables automated encoding.

Encoding.com, the world’s largest video encoding service provider, today announced Mobile Made Easy, one-step video encoding presets to meet the specific video requirements for all popular mobile phones. Together with its existing iPhone and iPhone Streaming presets, Encoding.com now makes encoding for more than 80% of the smart phone market as simple as clicking a button. Encoding.com’s one thousand business customers, including the newly-launched mobile version of Nature Education’s Scitable.com, leverage its cloud-based encoding service to prepare video for a range of mobile devices and platforms including: iPhone / iPad, Android, BlackBerry, Windows Mobile, and popular Samsung and Nokia phones.

With each Mobile Made Easy preset, Encoding.com has done all the heavy lifting to simplify the transcoding process. Customers simply select the preset button, specify source / destination locations and Encoding.com will prepare the video for successful delivery via the content producer’s web server or Content Delivery Network. Encoding.com understands the specific requirements for each of the multitude of mobile operating systems and device specifications, including the supported video and audio formats, screen sizes, and recommended bitrates. Encoding.com presets save customers hours of research and experimentation by quickly and seamlessly encoding videos for optimized display for each selected display device.

“In adapting our Scitable.com product for mobile devices, we quickly discovered the complexity of the video encoding requirements,” said Vikram Savkar, SVP and Publishing Director at Nature Publishing Group. “Encoding.com saved us weeks of research and experimentation by providing pre-set XML profiles, optimized for each platform/device, and an API that enables automated encoding.”

“Most content providers want a simple solution for delivering their video to all mobile devices. Because of the lack of standards across devices and platforms, this is a very complex endeavor,” said Jeff Malkin, President of Encoding.com. “Our Mobile Made Easy encoding presets ensure that our customers can maximize their viewership, while simplifying their video workflow so they can focus on other core competencies. Just ‘set and forget’ and we’ll take care of the rest.”

About Encoding.com
Encoding.com, the world's largest video encoding service, makes video transcoding into all popular formats easy, cost-effective and, by leveraging cloud computing, instantly scalable for global enterprises and SMBs including video sites, agencies, and website development platforms. As the first and only encoding service offering service level agreements, Encoding.com removes the necessity for its customers and partners to make heavy investments in expensive hardware/software solutions and overhead required to manage high-volume video transcoding needs, and backs it with a wait-time service level guarantee. Encoding.com received Series A funding in 2010 from Metamorphic Ventures and angel investors: Patrick Condon, Fred Hamilton, Zelkova Ventures, Dave Morgan and Allen Morgan. It was selected as an Editors’ Pick for 2010 by StreamingMedia. This Software-as-a-Service (SaaS) business is based in Denver, Colorado and San Francisco, California. For more information about Encoding.com, visit http://www.Encoding.com.

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