Fort Worth and Gerdau Ameristeel Honor Texas’ Historic Legacy of High School Football With “Cradle Of Champions” Campaign and Monument

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Legacy Structure to Stand in Sundance Square Throughout Pro Football’s Biggest Week and Feature Names of Texas High School Players Who Have Successfully Reached ”The League”; Fort Worth Mayor Mike Moncrief Issues Statewide Call for Participation and Steel

The state of Texas has been a national ‘cradle’ in developing some of history’s greatest professional football players”, said Moncrief. “With this season’s Championship game being played here in North Texas, there is no better time to honor them."

Fort Worth, Texas and Gerdau Ameristeel, the second-largest steel mini-mill company in the country and one of the nation’s leading recyclers of steel, today announced the launch of a statewide “Cradle of Champions” campaign honoring Texas’ historic legacy of high school football. As part of the launch, Fort Worth Mayor Mike Moncrief joined Gerdau Ameristeel in announcing the concept for a steel monument honoring all Texas high school football players who have successfully reached “The League”, which will be unveiled in Sundance Square the week of Pro Football’s Championship Game.

For the past two years, Gerdau Ameristeel has created “Champion” structures displayed throughout the week in the host city of pro football’s Championship Games in Tampa and Miami. These unique steel tribute pieces have quickly become a championship tradition and are considered must-see destinations for both locals and visitors in each city.

This year’s “Cradle of Champions” campaign is Gerdau Ameristeel’s most-ambitious and exhilarating project to date. With the help of Fort Worth, they are asking all Texas high schools to submit the names of qualified alumni and a piece of steel (scrap, bolt, etc.) from their own football facility or school, which will be repurposed with recycled steel from the recently demolished stadium in North Texas, to create a special steel monument that celebrates Texas high school football. The legacy structure will list the names of every submitted and confirmed Texas high school football player who has successfully reached “The League”.

“The great state of Texas has long been a national ‘cradle’ in developing some of history’s greatest professional football players,” said Moncrief. “With this season’s Championship game being played here in North Texas, there is no better time to honor and celebrate the achievements of our home-grown football stars. For this reason, I join Gerdau Ameristeel in encouraging every high school in the Lone Star State to register for this program, submit the names of their applicable alumni and send in a piece of steel from their school. There is no cost to participate."

Gerdau Ameristeel will be collecting and melting submitted steel for this year’s monument at its Midlothian plant.

To participate in the “Cradle of Champions” campaign and ensure qualified Texas high school alumni are honored appropriately, Texas high school representatives can be directed to http://www.leaderenterprises.com/gerdau.

ABOUT GERDAU AMERISTEEL:

Gerdau Ameristeel is the second largest mini-mill steel producer in North America, with annual manufacturing capacity of approximately 10 million metric tons of mill finished steel products. Through its vertically integrated network of mini-mills, scrap recycling facilities and downstream operations, Gerdau Ameristeel serves customers throughout the United States and Canada. The Company's products are generally sold to steel service centers, steel fabricators, or directly to original equipment manufacturers for use in a variety of industries, including non-residential, infrastructure, commercial, industrial and residential construction, metal building, manufacturing, automotive, mining, cellular and electrical transmission and equipment manufacturing. Gerdau Ameristeel is a wholly-owned subsidiary of Gerdau S.A., the leading producer of long steel in the Americas and one of the world’s largest suppliers of specialty long steel.

PRESS CONTACTS:

Philip K. Bell
Director, External Communications and Public Affairs
Gerdau Ameristeel
Tel. (813) 240-2589
PBell(at)GerdauAmeriSteel(dot)com

Santiago Fittipaldi
Burson-Marsteller
Tel. (646) 204-5880
santiago.fittipaldi(at)bm(dot)com

Mike Iwamasa
Leader Enterprises
miwamasa(at)leaderenterprises(dot)com
415-412-9505

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Mike Iwamasa
Leader Enterprises
415-412-9505
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