Avenue Right Releases Version 3.2 of Local Media Buying Automation Platform

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Avenue Right’s web-based media buying software streamlines and automates the process of planning and buying local advertising, across online and offline media channels. The release of Avenue Right 3.2 brings enhancements to the tools that enable buyer-seller communication via the local media buying automation platform.

Advertising technology company Avenue Right announces the release of version 3.2 of its web-based media buying software. The company provides an on-demand platform that allows media buyers to plan, buy, analyze, and report on local advertising across multiple media channels.

Avenue Right’s technology increases efficiencies in the media buying process through automation and centralized information management.

Media planning used to require hours of manual, administrative tasks—market research, the RFP process, compiling information on available advertising inventory, managing communications, entering data into multiple systems to finalize the media buy.

Avenue Right streamlines these processes into a centralized platform where media buyers can quickly find the right local advertising opportunities, put together a media plan, gather information, and execute and report on that media buy.

Electronic RFP tools help media buyers save time planning, executing, and reporting on their local advertising campaigns, from the initial request to media schedule confirmation. The electronic RFP process works for multiple media channels, and it’s designed to simplify

  • collection of audience, rate, and inventory information;
  • negotiation of media schedules; and
  • confirmation of media buys.

The release of Avenue Right 3.2 introduces enhancements to the communications engine that powers the electronic RFP process and its collaboration tools.

For more personalized buyer-seller communications, users can further customize the messages sent to their media sales contacts with a new content editor and adapt standard RFP templates to their campaign specifications.

These features are supported by a comprehensive database of local media outlets and advertising opportunities—radio, broadcast & cable TV, newspaper and magazine, and online display. Avenue Right users can also contribute to the media outlet database, and use it to build their own electronic File Cabinet of preferred contacts. Learn more at http://www.avenueright.com/mediabuyingsoftware/ .

The ability to plan and buy local online and offline advertising from a central location lets media buyers see where they are getting the most value based on audience delivery and budget, optimize the media mix accordingly, and communicate that value to their clients or business stakeholders.

With Avenue Right media buyers can save time by automating manual, administrative tasks and streamlining their processes into a centralized platform with real-time visibility into campaign activity. Avenue Right's web-based media buying software helps its users keep up with a changing media landscape and deliver targeted advertising messages more efficiently.

It’s an affordable and pragmatic solution serving small to midsize ad agencies that buy media for local and regional advertising campaigns. To learn more, visit Avenue Right at http://www.AvenueRight.com .

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Jessie Johnson
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