Colocube Scales Drupal for Customer Mother Nature Network - MNN.COM Website to Over 17 Million pageviews in a Sustained Surge

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Colocube, a high performance managed hosting and virtualization provider, announced today that one of their customers, The Mother Nature Network, an environmental news and information website at http://www.mnn.com, had a surge in web traffic that exceeded 17 million pageviews. MNN.COM is developed and hosted on a Drupal/Pressflow platform. MNN.COM was developed by Glick Interactive using the Drupal CMS.

Colocube, a high performance managed hosting and virtualization provider, announced today that one of their customers, The Mother Nature Network, an environmental news and information website at http://www.mnn.com, had a surge in web traffic that exceeded 17 million pageviews. MNN.COM is developed and hosted on a Drupal/Pressflow platform. MNN.COM was developed by Glick Interactive using the Drupal CMS.

Advertising veteran Joel Babbit and Rolling Stones Keyboardist and tree farmer Chuck Leavell teamed up to provide the destination for the average person to find environmental news and information at the national and local levels, read entertaining original articles and celebrity blogs, and allow users to create their own profiles and blogs and connect with other green-minded individuals.

“During a traffic surge starting late in the evening on May 1, 2010, MNN.COM sustained over 24,000 concurrent sessions with a max of 27,000 concurrent on the Drupal platform,” stated Fred Tanzella, CEO of Colocube. “At peak traffic, the outgoing bandwidth was over 300 MBPS,” Tanzella said.

“Colocube is expert in scaling Drupal applications using Pressflow and Varnish for caching, memcache to cache database queries, and through tuning MySQL. “We were very pleased to see that the site held up without any problems and the Colocube team deserves all the credit for the network design and tuning. The Colocube team load tests each release from the developer, Glick Interactive (http://www.glickinteractive.com), proactively manages the site and makes recommendations on when to modify the network to scale effectively.”    MNN.COM was recently ranked in the top 20 largest Drupal sites on the web," stated Abhi Goel, president of Glick Interactive.

“Seeing Mother Nature Network’s website MNN.COM grow in popularity and relevance with a Google PageRank of 6 to become a leading environmental site on the web, has been an exciting endeavor,” stated Joel Babbitt, CEO and co-founder of Mother Nature Network. “We are pleased that the site could support such a surge in traffic as they are becoming more regular in occurrences.”

MNN.COM provides a new platform for advertisers to sponsor sections of the site and promote awareness of their corporate green initiatives. "We have been exceptionally pleased with the response we've had from corporate sponsors that have been looking for a cost-effective advertising model to increase awareness to the public of their green initiatives," stated Joel Babbit, CEO and co-founder of Mother Nature Network. "Mother Nature Network is unique in the fact that we provide a way for corporate sponsors to show green videos, interactive flash animations, write blogs and even green games on their respective sections on the MNN.COM website that really tell a story about what they are doing for the environment in a way that simple banner ads can't," said Joel Babbit. "There is really no good way for the Fortune 500 to tell their green story on the web other than their own websites that get only minimal traffic. With the enormous reach that MNN.COM has provided in such a short time, corporate sponsors now have a new way to reach a fast growing audience that they would not have been able to otherwise."

About Colocube
Colocube is an Atlanta-based hosting firm specializing in high-performance IT hosting with a global presence. Colocube is carrier-neutral and offers the richest connectivity and dedicated service options in the most secure and reliable Atlanta colocation facilities for our customers' mission critical operations. Colocube has grown to be one of the most respected high performance hosting companies in the industry serving a global customer base. Colocube has partnered with premier companies that are leaders in their respective industries to provide best in class service to our customers. For more information about Colocube, visit http://www.colocube.com.

About Mother Nature Network
The mission of MOTHER NATURE NETWORK can be found at the top of every page on our site: “Improve Your World.”
But while many sites limit “your world” to only "your planet,” MNN defines it in much broader terms. Just as your world encompasses many different aspects—your family, your health, your lifestyle, your business, your community……AND your planet—so too does MNN.

With a goal of providing the most accurate and up-to-date news and information available, we cover the broadest scope of environmental and social responsibility issues on the Internet. And, we do so in a way that is engaging and easy-to-understand. As opposed to scientists, activists or experts—MNN is designed for the rest of us—everyday people who simply want to make our world better.

About Glick Interactive
Glick Interactive is an Atlanta based award-winning web development and design firm that leverages the latest Internet and interactive technologies to make our clients successful. Glick builds high-volume, high transaction websites and enterprise applications for Fortune 500 companies as well as well-funded web 2.0 start-ups. For more information about Glick Interactive, visit: http://www.glickinteractive.com.

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Lynn Kuroski
Colocube
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