UCL Appoints eDigitalResearch Director to Visiting Professor

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Chris Russell, Director and co-founder of digital research specialists, eDigitalResearch, has been appointed to be a Visiting Professor in the Department of Information Studies at University College London. The honorary title takes effect immediately, and will be in place for the next four years.

Chris has been teaching at the university since 2005, after the vital addition of the Digital Consumer course to the schools program. The class covers a variety of aspects involving the modern day digital consumer, from the rise of eRetail to the ‘dot com’ boom, and right the way through to today’s sophisticated multi channel digital user. Chris plays a vital role in helping students to research, identify and map key behavioural influences, as well as understanding the importance of usability and the customer experience. Students are also able to utilise many of eDigitalResearch’s tried and tested research methodologies to conduct their own practical usability tests.

David Nicholas Director of the Department of Information Studies at UCL explains that, “Chris has a pioneered e-shopping research and evaluation and has benefited UCL researchers and students by sharing his knowledge and skills with them. UCL are pleased to recognise his considerable contribution by awarding him an honorary professorship.”

eDigitalResearch have been tracking the growth and development of the UK digital consumer for over ten years now, giving Chris a wealth of experience and expertise to call upon in his role. “It is with great honour that I accept this position. eCommerce is becoming a fundamental part of everyday life for most consumers. Understanding this new digital consumer and their behaviour is therefore an important learning curve for future business success and it is a tribute to that UCL that they recognise the importance of this to their students knowledge.”

The appointment cements the importance of online and digital technology for the development of the UK market place. As more and more products and services are available online, interpreting the behaviours and actions of the multi channel user is critical. Chris’ key responsibilities will include his continued support of the course, as well as assisting the department as a whole, proving invaluable insight and expertise where necessary.

About eDigitalResearch
eDigitalResearch is a leading provider of digital market research, enabling customers to make critical business decisions with the benefit of comprehensive consumer insight and informed direction. eDigitalResearch possesses a unique combination of research expertise, marketing background, web technology and knowledge of the cross-channel and mobile consumer. As well as providing invaluable research data, the modules of its fully integrated research system - ratings, surveys, panels, communities and forums - can combine to provide holistic analytics and essential market-leading insight. This gives its clients the power, confidence and backup to make crucial decisions on key aspects of their business including product range, marketing, customer service, supply chain, even basic positioning. For further information, please visit: http://www.edigitalresearch.com.

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