London, England (PRWEB) September 11, 2010
Topshop has welcomed a number of collections and collaborations from new designers to be introduced online and at the company's flagship Oxford Street store.
While new clothing projects will launch throughout the year, September sees the arrival of new collections from Ashish and Michael Van Der Ham.
Michael Van Der Ham will be creating a range of multi-coloured silk scarves which will feature trompe d'oeil patchwork and fringe detailing. This is the first time Topshop has worked with Michael Van Der Ham, and follows his recent NEWGEN sponsorship win.
Ashish will be offering a range of premium jerseys. The pieces are emblazoned with French phrases using flocking and will be available in both fitted and oversized styles. Ashish's collections for Topshop are always desirable, with his sporty and fun aesthetic proving very popular with fashion tastemakers.
Rachael Proud, Senior Buyer and Consultant at Topshop commented: "The new collaborations were inspired by our desire to offer something new, exciting and surprising to the customer that was ever-changing instore. We hope that the customer will go into store to buy the perfect gift for a friend, but love the gift so much they have to keep it for themselves."
Notes to Editors:
-The Michael Van Der Ham scarves and Ashish's jersey pieces will be available online on topshop.com and instore from London Fashion Week in September. Selected pieces from the other ranges will also be available online, to be advised closer to launch date.
-Information on forthcoming launches from October onwards will be sent out throughout the year
Topshop was established in 1964 and is part of Arcadia Group Ltd. Sir Philip Green became owner of Arcadia Group Ltd in 2002.
Topshop is continually recognised as being an authority on women's fashion on clothing (http://www.topshop.com/) such as jeans, dresses (http://www.topshop.com/webapp/wcs/stores/servlet/CategoryDisplay?storeId=12556&categoryId=209717&top=Y&langId=-1&catalogId=330579), scarves (http://www.topshop.com/webapp/wcs/stores/servlet/CategoryDisplay?storeId=12556&parent_category_rn=204484&categoryId=209992&top=Y&catalogId=33057) and shoes. Topshop has won several awards for design reputation and new services, and has a wide range of clothing from women's jeans and jackets (http://www.topshop.com/webapp/wcs/stores/servlet/CategoryDisplay?storeId=12556&categoryId=209744&top=Y&langId=-1&catalogId=33057 ) to maternity wear.
Topshop was the first fashion retailer to show on schedule at London Fashion Week in September 2005 when it presented its own acclaimed in-house design collection Unique (created in 2001). Subsequent partnerships with international boutiques as far flung as Tokyo and LA followed and Topshop continues to grow its reputation for supporting exciting new talent.
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