Gorton's Seafood and Ortega Team Up to Launch Co-branded Fish Taco Website and Consumer Contest, "Fish Taco Fiesta Challenge"

Share Article

Gorton's Seafood and Ortega have teamed up to create a co-branded website and online contest that celebrates the latest culinary craze - the fish taco. The site, http://www.welovefishtacos.com, offers five new seafood taco recipes and a contest, the "Fish Taco Fiesta Challenge," that asks consumers to enter for a chance to win exciting prizes by providing their favorite taco toppings, a tip on creating an at-home fish taco fiesta and a photo. The grand prize is an all-inclusive trip for four to Playa del Carmen, Mexico valued at $5,000. Contest entries are accepted now through October 7, 2010.

With Gorton's and Ortega 's variety, everyone in your family can prepare their seafood tacos at home just the way they like them.

Gorton's Seafood and Ortega have teamed up to create an exciting new website and online promotion that celebrates the latest culinary craze that's sweeping the country - the fish taco! The site, http://www.welovefishtacos.com, offers five new seafood taco recipes and a contest, the "Fish Taco Fiesta Challenge," that asks consumers to enter for a chance to win exciting prizes by providing their favorite taco toppings, a tip on creating an at-home fish taco fiesta and a photo. The grand prize is an all-inclusive trip for four to Playa del Carmen, Mexico valued at $5,000. Contest entries are accepted now through October 7, 2010.

"Fish tacos are becoming hugely popular both at restaurants and at home. Gorton's and Ortega have come together and created delicious, easy-to-make and nutritious fish and shrimp taco recipes that the entire family will enjoy", stated Zach Soolman, Director of Consumer Marketing at Gorton's Seafood. "With Gorton's and Ortega 's variety, everyone in your family can prepare their seafood tacos at home just the way they like them."

From the kid-friendly Crunchy Fish Taco, featuring Gorton's Fish Sticks and Ortega's Yellow Corn Taco Shells, to the more gourmet Avocado & Mango Lime-Grilled Shrimp Tacos, featuring Gorton's Classic Grilled Shrimp and Ortega's Whole Wheat Soft Tortillas, there's an option to please everyone.

Food can be fun! Family fish taco night gives parents and kids a chance to turn dinner into a fiesta. Parents can offer up nutritional taco ingredients such as seafood, a natural source of omega-3s, calcium-rich cheese and vitamin-packed veggies while kids can have loads of fun creating their very own customized taco. The website, http://www.welovefishtacos.com, provides other fun fiesta tips from music to décor, all designed to create a special family dining experience that is simple, affordable and fun.

Families will love to get involved in the Fish Taco Fiesta Challenge. The "Fish Taco Fiesta Challenge" is an online contest that asks consumers to enter for a chance to win an all-inclusive trip for four to Mexico and other great prizes by providing a list of up to ten creative taco toppings, a tip on creating a fun at-home fiesta in 150-words or less and an original photograph showing one or more Gorton's Seafood packages and one or more Ortega packages. Contest entries are accepted through October 7, 2010.

Thirty-one (31) finalists will be selected, according to set criteria, each guaranteed to win a prize. The grand prize valued at $5,000 is an all-inclusive trip to Playa del Carmen, Mexico, twelve Gorton's free product coupons and twelve Ortega free product coupons and the entrant's photograph published to http://www.welovefishtacos.com. Ten (10) first prizes will include a year of free Gorton's Seafood and Ortega products (12 Gorton's free product coupons and 12 Ortega free product coupons), and the entrant's photograph posted on the http://www.welovefishtacos.com valued at $132.00; twenty (20) second prizes consisting of six Gorton's free product coupons and six Ortega free product coupons valued at $66.00.

In addition to the judged prizes, Gorton's and Ortega are awarding three (3) Voters' Choice Prizes from the thirty-one (31) Finalists. Consumers will have the opportunity to vote online for their favorite entry from October 15, 2010 and 5:00 p.m. (EST) on December 10, 2010. The three top vote getters will receive a Fiesta® Dinnerware for Four (estimated retail value of $200.00) and 12 Gorton's free product coupons (estimated retail value of $72.00) and 12 Ortega free product coupons (estimated retail value of $60.00). For more information, contest details and official rules, visit http://www.welovefishtacos.com/official-rules.

Gorton's is also offering downloadable coupons at http://www.gortons.com and a free digital newsletter which provides monthly recipes and coupon offers. In addition, Gorton's Seafood is now on Facebook where consumers may become a fan and be the first to hear about news, contest announcements and special promotions.

Ortega is offering downloadable coupons, recipes and promotions at http://www.ortega.com. The Ortega Taco Club, available on the company's website, offers an official newsletter, a personalized recipe box and a chance to win a free Taco Night Party Kit.

About Gorton's Seafood

Founded in 1849, Gorton's is one of America's oldest continuously operating companies. Headquartered in Gloucester, Massachusetts, Gorton's continues to be the innovative leader in the seafood industry. Gorton's full line of frozen seafood products includes Breaded and Battered Fish Sticks and Fillets, Flavored Fillets, Tenders, Shrimp Bowls, Popcorn Shrimp, Grilled Fillets, including Tilapia and Salmon, Premium Fillets, and Grilled Shrimp. Gorton's products are available nationwide in better independent and chain grocery stores. Gorton's proudly stands behind its products with its "Trust the Fisherman Guarantee," which represents an unwavering commitment for over 150 years to providing the best-tasting, highest quality seafood meals. Among consumers the Gorton's Fisherman, in his yellow slicker and rain hat, has become an icon symbolizing this commitment. For more information, please visit http://www.gortons.com or call 1-800-222-6846.

About B&G Foods, Inc.

B&G Foods and its subsidiaries manufacture, sell and distribute a diversified portfolio of high-quality, shelf-stable foods across the United States, Canada and Puerto Rico. B&G Foods' products include hot cereals, fruit spreads, canned meats and beans, spices, seasonings, marinades, hot sauces, wine vinegar, maple syrup, molasses, salad dressings, Mexican-style sauces, taco shells and kits, salsas, pickles, peppers and other specialty food products. B&G Foods competes in the retail grocery, food service, specialty, private label, club and mass merchandiser channels of distribution. Based in Parsippany, New Jersey, B&G Foods' products are marketed under many recognized brands, including Ac'cent, B&G, B&M, Brer Rabbit, Cream of Rice, Cream of Wheat, Emeril's, Grandma's Molasses, Joan of Arc, Las Palmas, Maple Grove Farms of Vermont, Ortega, Polaner, Red Devil, Regina, Sa-són, Trappey's, Underwood, VermontMaid and Wright's.

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

LAURA DAVIS
Visit website