ClearSky Mobile Media Acquires Business Operations of Preferred Voice, Inc.

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ClearSky Mobile Media, Inc., a leading provider of managed mobile data services and content to regional wireless carriers, today announced the acquisition of substantially all assets and clients of mobile content pioneer, Preferred Voice, Inc. (PVI). As a result of the acquisition, ClearSky added nearly two million subscribers, and now owns and operates the technologically superior "Rockin' Ringback" platform.

platform, now in production for over six months, is already the foundation for incremental data revenue growth for ClearSky's existing and new clients.

ClearSky Mobile Media, Inc., a leading provider of managed mobile data services and content to regional wireless carriers, today announced the acquisition of substantially all assets and clients of mobile content pioneer, Preferred Voice, Inc. (PVI). As a result of the acquisition, ClearSky added nearly two million subscribers, and now owns and operates the technologically superior "Rockin' Ringback" platform.

The U.S. mobile data market grew 6 percent in the second quarter of 2010, reaching service revenues of $13.2 billion, according to data collected by Chetan Sharma Consulting. With data revenue currently accounting for 31 percent of operator ARPU, deploying a quality suite of data services is crucial to a carrier's future. Integrating the ringback tone (RBT) platform with ClearSky's Unified Media Center (UMC), which was completed in late 2009, significantly advanced ClearSky's broad array of mobile data services and positioned its carrier clients to continue to grow their data revenues and profits. ClearSky's Unified Media Center is a single content storefront complete with major-label ringtones, ringback tones, images, games and video clips.

PVI launched the first commercially available ringback tone service in the United States in late 2004. The ringback service enable users to choose an audio file that callers hear while the phone rings, replacing the traditional ringing sound. The service allows for personalization, a feature that is especially popular in the youth market.

"PVI and ClearSky have enjoyed a mutually beneficial business relationship for several years, first with PVI as a supplier of downloadable content to ClearSky, and more recently as partners to deploy single content storefronts to a number of regional carriers," said ClearSky President and CEO, Bill Poellmitz. "The tight integration between ClearSky's UMC and PVI's "Rockin' Ringback" platform, now in production for over six months, is already the foundation for incremental data revenue growth for ClearSky's existing and new clients."

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Nichole White
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