DefinedLogic Announces Facebook Open Graph Marketing Platform with a Major Online Retailer as Initial Client

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The platform, dubbed Open Audience Manager™, turn clients’ websites into the centerpiece of their Facebook strategy.

While Facebook is where the conversation happens, conversions are more likely to happen on a company’s own website.

Unveiled at the Digiday:Social conference today, DefinedLogic’s Open Audience Manager is poised to change how online publishers, retailers, and marketers utilize Facebook’s Open Graph and Social Plugins for their web sites. The goal of the platform, currently in beta with select enterprise marketers, is to turn companies’ websites into highly effective lead generation vehicles.

Since Facebook launched their Social Plugins in April this year, over 350 thousand web sites have made use of the Like button for websites. However, without Open Audience Manager, publishers can’t easily track the viral growth of their pages or manage communications with visitors who have Liked their pages.

Open Audience Manager helps publishers and marketers:

1.    Segment their Facebook audiences by specific product or content interests
2.    Drive traffic to their sites with audience-specific Facebook updates
3.    Automate marketing to potentially thousands of discrete Facebook audiences
4.    Measure the sales and marketing performance of their audience communications

“While Facebook is where the conversation happens, conversions are more likely to happen on a company’s own website,” says Vidar Brekke, Emerging Technology Strategist with DefinedLogic. “With Open Audience Manager, you get the best of both worlds: Facebook as a communications channel, and your own website as the source and destination for viral traffic.”

The current release of Open Audience Manager is built for enterprise marketers, PR, and interactive agencies. A self-service version for smaller marketers and publishers is in the works, but no release date has been set.

William Meyers, Principal at DefinedLogic says, “After nearly a decade of building mission-critical web and mobile applications, we’ve learned to anticipate clients’ future needs. Open Audience Manager helps companies realize where they need to focus strategically and get off with a flying start tactically. Feedback from retailers testing the platform has been encouraging and confirmed that Open Audience Manger is both timely and appropriate.”

About DefinedLogic
DefinedLogic specializes in the planning and implementation of mission-critical web and mobile technologies for enterprise clients and has built its reputation on being strategic, methodical, creative, and results-oriented. Established in 2002, the West Long Branch, NJ, based company has earned unparalleled customer loyalty from clients nationwide and is one of the fastest growing companies in the region. Learn more at http://www.definedlogic.com and http://www.openaudiencemanager.com

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Vidar Brekke
DefinedLogic
732 222 4310 ext. 299
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