Columbus, OH (PRWEB) September 11, 2010
Laura Thieme, president of Columbus-based Bizresearch, a national search engine and marketing social media analytics company, and Mike Eldredge, president of tekOrange, a full service provider of web technologies, will be hosting a free seminar, Social Media Basics for Business in Columbus, September 17th from 10 am to 12 noon at TechColumbus located at 1275 Kinnear Rd. Thieme will share actionable information aimed to help businesses track social media and how social media can feed SEO and PPC search marketing campaigns.
Eldredge will begin the seminar by discussing the growing phenomenon of social media as well as analyzing some social media sites and their effectiveness in business. Attendees will learn about what social media sites are being used within the business community and how these websites can be used effectively to grow a business.
Thieme will continue the discussion on social media by showing companies how to track their current social media efforts as well how to integrate PPC and SEO search marketing initiatives.
"Most companies understand the importance of “listening” to their customers through social media but need to turn that information into a measurable form such as leads, online orders, or brand awareness.” says Thieme. “Attendees of Social Media Basics for Business will learn tools and best practices for tracking social media initiatives on Facebook, Twitter™, LinkedIn and YouTube.”
Pre-registration is required to attend. Please register at http://tekorangesocial.eventbrite.com.
tekOrange Limited, a Powell, OH Web Services Agency, provides complete web based solutions for businesses of all sizes. Offerings include web design, web hosting, web marketing, and social media. Formed by president Mike Eldredge in September 2010, tekOrange combines the services of two Columbus area web companies iHost Solutions and Planet Small Business. With over 11 years of experience in the web field, tekOrange combines the creative talent with technical knowhow to offer a complete web solution. For more information, contact Mike Eldredge at meldredge(at)tekorange(dot)com or visit http://www.tekorange.com.
Founded 13 years ago, Bizresearch manages large scale brand education and retail PPC campaigns in Google, Yahoo and Bing. Bizresearch developed its own tracking methodology that integrates SEO, PPC, traffic, and key word conversion analytics. For more information, contact Laura Thieme at laura(at)bizresearch(dot)com, visit http://www.bizresearch.com, or call (614) 846-7560.
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