Mongoose Metrics’ Reverse Proxy Interface Speeds Call Tracking Installations for PPC Advertisers, Affiliates, Local Directories and Publishers

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Reverse Proxy Helps Businesses Immediately Provision Thousands of Call Tracking Numbers without Requiring Web Page Modification.

Mongoose Metrics, an enterprise-level call tracking and conversion analytics provider, today announced its Reverse Proxy Interface which enables businesses to quickly and simply provision hundreds of thousands of phone numbers without needing to install any code directly on the web page. Mongoose Metrics’ Proxy Server modifies the web page presented to the client on the fly, injecting call tracking code before presenting the web page to the client. In this way, complex or difficult-to-modify websites can be changed without requiring any direct access to the pages.

Currently, many call tracking providers rely on their customers’ often limited technical resources to install code and modify their websites to enable call tracking numbers. By using Mongoose Metrics’ Reverse Proxy Interface, advertisers such as those who specialize in pay-per-click, affiliate marketing and directory publishing, do not need to contract with a middleman (usually an already overburdened technical support team). In many cases, it is difficult or cumbersome to roll out code across a large website or across hundreds of domains. With the Mongoose Reverse Proxy, code can be rolled out or rolled back in seconds. Additionally, this feature allows pay-per-click (PPC) management vendors the ability to add call tracking without requiring client site modifications.

“With the introduction of our Reverse Proxy Interface, we’ve transformed the installation process from one week to less than one day,” says Bradley E. Reynolds, chief executive officer for Mongoose Metrics. “In a matter of minutes, businesses now have access to our powerful set of data-gathering tools which reveal which keywords drive phone calls and a host of other rich data about who is calling as a result of online advertising efforts.”

Real-time access to data includes keyword source, advertising source, geo-location, caller ID, length of call, call recording, last URL visited, campaign and ad group as well as customizable data points. “The immediacy of available data lets marketers make decisions more quickly and efficiently, often leading to an improved ROI of 20 to 30 percent,” Reynolds says.

About Mongoose Metrics
Mongoose Metrics is the authority for exposing what happens before, during and after phone conversations to assist clients with actionable data for quick and effective marketing spending. The company developed the industry’s first patent-pending phone call tracking technology which integrates phone call reports into third party web analytics packages such as Webtrends™, Google Analytics™ and Omniture SiteCatalyst.™ The company’s innovations also include keyword-level tracking solutions for online marketers who need to understand what paid search (PPC) traffic is driving phone calls. In 2010, the company expanded its service coverage area to Canada and the United Kingdom. Mongoose Metrics is a privately-held company based in Independence, Ohio and was founded in 2007 by information technology and telecom veterans, Stephen Abbey, Bradley Reynolds and Jeff Tirey. For more information about Mongoose Metrics products and services visit or call 1.877.784.0496. Follow us on Twitter @mongoosemetrics.

About Call Tracking
Call tracking is one method of lead generation measurement that brings substantial and highly measurable insight to the issue of understanding online-to-offline (web-to-phone) conversions. It enables clients to migrate from merely tracking the number of phone calls they receive from online advertising campaigns to understanding each caller’s online behavior and buying persona.

Call tracking (with local or toll-free numbers) enables businesses to answer formerly mysterious marketing questions such as:

  •     Do my Web marketing campaigns generate phone calls?
  •     Do these phone calls generate revenue?
  •     Do certain pages or sections of my website cause visitors to pick up the phone? Do they take action over the phone?
  •     Do prospects who call end up back on the site? Do they end up purchasing online?

More importantly, call tracking allows businesses to calculate financial success for every form of advertising they are paying for. With call tracking, marketers now have an increasingly powerful tool to not only measure -- but also analyze -- offline conversions (phone calls) to more effectively determine success and make informed spending decisions.


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Kathleen Colan
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