Limeade Unveils "Team Challenge" Feature, Announces 23% Increase in Ongoing Engagement

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Employee wellness company launches team challenge system, adding to its company and peer-to-peer social challenge functionality. The Bellevue, Wash. firm also reports a 23% increase in ongoing employee engagement in well-being, productivity and health activities since June 2010.

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Today, online wellness company Limeade added to its suite of social wellness functionality with the release of the new “team versus team challenge” feature. This new offering, one of the top-requested features by Limeade clients such as the State of Washington and Group Health Cooperative, sets up team versus team games designed to improve well-being, productivity and health for the Limeade target market – high-performance companies.

With this new functionality, part of Limeade’s online suite of corporate health and productivity tools, employers can launch any type of wellness challenge, and employees form teams of their own choosing. There is even roll-up reporting by department, location, store or any other grouping companies select.

The release signals increased investment in a more positive, “social engagement” approach to health and job-performance issues, in contrast to the more antagonistic – and prevalent – “health-risk-only” approach many health insurers and other traditional vendors take. For Limeade clients, this positive approach has yielded a 23% increase in ongoing employee engagement since June 30, 2010.

The team challenge system can be tied into incentive strategies, with teams (or individuals) earning incentives for winning or meeting minimal thresholds. Employers are increasingly connecting the health premiums employees pay to employees’ successful participation in wellness programs, and they need positive, social challenges in their arsenal to encourage participation during this transition.

Limeade, long viewed as an innovator in corporate wellness, added to its reputation by incorporating the “team concept” into the most powerful challenge feature set in the wellness industry. A few examples of what is possible:

-- Companies can challenge their employees to any type of challenge (e.g., weight loss, exercise, leadership training).
-- Challenges can tie to individual or team incentives – or not – based on employer preference.
-- Any individual can challenge any other individual in the system to anything.
-- Companies can sponsor team challenges – and if employees want to start their own teams, they can!
-- All challenges come with individual and management dashboard challenge and incentive reporting built in.

“People don’t change because you call them names. Science tells us that we change with the support of our friends, spouses and colleagues – on things we want to change. Limeade is ecstatic about employee engagement in what we believe to be the most flexible, fun and engaging challenge system in the industry,” stated Limeade CEO Henry Albrecht. “We invite comparison.”

About Limeade
Based in Bellevue, Wash., Limeade is an online wellness company focused on building happy, healthy, high-performance workforces. Limeade provides a refreshing alternative to traditional wellness approaches, letting the people lead. Hit refresh at http://www.limeade.com.

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Charlotte Graeber

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