Websites are the new 'ads' in the Yellow Pages and directory world
San Francisco, CA (PRWEB) September 14, 2010
KENSHOO, the leading provider of online demand generation SaaS solutions for the enterprise and local markets, today announces a partnership between KENSHOO Local, a division of KENSHOO, and WebsPlanet, a leading developer of mass website creation solutions that enables local marketing aggregators to offer websites with targeted traffic and leads to SMBs.
KENSOO Local and WebsPlanet have created the industry’s first Lead to Site Optimization (LSO) solution, a seamless search engine marketing (SEM) and landing page optimization offering for online directories and Internet Yellow Page (IYP) providers to extend to their client base.
“Combining the powerful automation and optimization capabilities of KENSHOO Local and the fully automated website creation solutions of WebsPlanet via LSO empowers IYPs and directories to unlock the value in the website products they provide their clients, by supplying valuable leads to these properties,” said Sivan Metzger, GM of KENSHOO Local.
“Websites are the new ‘ads’ in the Yellow Pages and directory world,” says Guy Karolizki, CEO and founder of WebsPlanet. “LSO sends relevant traffic to these sites, the missing ingredient in the magic of bringing advertisers and consumers together at scale. We are excited to work with KENSHOO Local, an innovative company with a similar DNA to WebsPlanet, to bring this unique offering to the publisher market.”
KENSHOO is the leading online demand generation SaaS platform, delivering cutting-edge technologies for enterprise advertisers, agencies, and local marketing providers across search, local, mobile, and social media advertising. KENSHOO provides unique value and service to well over 150 clients around the world, in dozens of languages and from offices in nine international locations. The KENSHOO Campaign Management suite of solutions includes KENSHOO Enterprise™, KENSHOO Local™ and KENSHOO Social™, and is designed to minimize labor and increase ROI through advanced campaign management, automation, and optimization. KENSHOO clients and partners include Demandware, Extra Space Storage, Facebook, Hitwise, iREP, LinkShare, Netsuite, Omnicom, SapientNitro, Textbooks.com, Zappos and many more. KENSHOO is backed by venture capital firms Sequoia Capital and Arts Alliance. http://www.KENSHOO.com
WebsPlanet is the leading provider of platforms for the mass production of websites.
Established in 2004, and with offices in New Jersey, USA and in Tel Aviv Israel, WebsPlanet has already achieved proven success around the world. The reason: The WebsPlanet team has taken its collective technological and market experience in the directory publishing and online industries to bring unmatched, cost-effective, revenue generating solutions to the market.
WebsPlanet believes that every directory publishing organization is different and has its own specific needs. So we combine our fully customizable solutions with our deep understanding of the directory publishing industry to offer our customers individualized systems that enable them to maintain control over their customers’ advertising budgets while offering them the most effective online presence.
Director of Marketing
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