HealthyPet Acquires Veterinary Metrics

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HealthyPet Acquires Veterinary Metrics, Adding Reminder, Compliance, Wellness and Benchmarking Analytics

HealthyPet, a leading provider of veterinary client communication and education tools, has acquired Atlanta-based Veterinary Metrics (Vet Met). Vet Met makes it easy for veterinary practices to measure utilization of wellness products and services, assess reminder performance and client retention/compliance, and gain advantages from competitive benchmarking.

The acquisition underscores HealthyPet’s commitment to helping veterinarians increase practice efficiency, grow revenue, and strengthen their relationships with pet owners.

Similar missions make the two companies a good fit. “HealthyPet and Vet Met share a common goal of helping veterinarians improve their practices through simple, easy-to-use communication and data analytics services,” said Brian Tennyson, Chief Executive Officer of HealthyPet. “Vet Met clients will benefit from HealthyPet’s industry-leading communication services platform, and HealthyPet clients will benefit from Vet Met’s proprietary software, practice analytics and implementation strategies.”

HealthyPet offers its clients magazine, postcard, and email reminders; a client education email program; and customized client education websites. Vet Met’s analytics products and services are designed to identify areas of operational inefficiency, uncover missed revenue opportunities, and help practices analyze and improve the key areas most important to every practice’s success.

HealthyPet is pleased that Vet Met’s management team will remain in place as part of the new organization and will continue to operate out of its Atlanta office.

About HealthyPet
Launched in 1999, HealthyPet is a privately owned, independently operated company that helps veterinarians strengthen client relationships via a suite of communication, education, and data analytics tools, including HealthyPet Magazine. Learn more by calling (877) 596-1919 or visiting

About Veterinary Metrics
Veterinary Metrics offers proprietary software, coupled with data management and analytics services, enabling veterinary practices to improve performance, increase revenue, and gain insight into their client and pet populations. Learn more by calling (404) 835-4300 or visiting

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Elizabeth LeBrun

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