San Francisco, CA (PRWEB) September 13, 2010
CrossCap, a global provider of Marketing Management Solutions and client services, today announced its sponsorship of the 2010 RAMA CMO Summit’s opening night in Scottsdale, AZ. As part of the sponsorship, CrossCap, represented by CMO Kerry Harris, will host the Summit’s welcome reception on the night of Wednesday, September 22.
RAMA CMO Summit, part of National Retail Federation’s (NRF)DECISIONMAKER Series, gathers Senior-level Marketing Executives at retail companies together to discuss retail marketing and network with industry colleagues in a press-free environment. The conference’s 2010 theme is “Kaleidoscope of Clarity” and will focus on the clarity that Senior Marketing Executives seek, including “clarity in work, clarity in creative, clarity in what the consumer wants”.
“We are thrilled to be taking a seat at this very prestigious table,” Kerry Harris commented. “Many of the pre-eminent CMO and senior marketing professionals in the retail space today will be present and we are looking forward to participating in a frank and open discussion of what is top of mind for them. I’m certain that marketing management tools will be a part of that very top level discussion.”
Crosscap tools include; the Multi-Channel Marketing and Media Calendar, the Wall -- the company’s media and competitor insight tool, and Marketing Effectiveness Scorecards. The Marketing and Media Calendar helps CrossCap clients manage all stages of the marketing process, allowing clients to coordinate marketing activities across multiple channels, geographic regions, and calendar dates. The Wall provides a virtual, real time view of clients’ brand landscape across multiple channels by displaying the media associated with campaigns of all mediums (print, radio, video, web, etc). Marketing Effectiveness Scorecards gather all metrics behind marketing initiatives and present them in a clear, consistent manner, to allow clients to spend time analyzing their data rather than gathering it.
Crosscap’s recent relocation of their corporate headquarters to San Francisco was designed to allow them to service US based customers more effectively and to take advantage of the innovative and creative business climate on the west coast -- the company will grow 80-100 employees to the SF office over the next 18 months and will continue to grow their sales, operations and development team in the US.
CrossCap is a business services company that delivers innovative tools and services to help world class retailers and companies around the globe manage their marketing investments across channels, disciplines and vendors, improving bottom-line and top-line results.