Orlando, FL (PRWEB) September 16, 2010
When it came time to build http://www.TimTebow.com, digital agency Purple, Rock, Scissors was the first round pick once again to partner up with XV Enterprises, LLC. For this new venture, the Orlando-based agency was recruited by Tim Tebow and his camp to develop not only the official website for the football star, but also the entire online strategy for the Tim Tebow brand.
“When it comes to doing something that is basically an extension of your brand online, you want to work with people that you trust,” said Angel Gonzalez, XV Enterprises co-founder. “Those people for us are Purple, Rock, Scissors.”
Purple, Rock, Scissors worked hand-in-hand with Tebow and his camp at XV Enterprises to develop TimTebow.com along with his official Facebook and Twitter pages, all to create a cohesive voice for the Tim Tebow brand in the digital space. Going for the extra point, Purple, Rock, Scissors also integrated all the social media profiles on the homepage of TimTebow.com, allowing Tim an easy portal to engage with his fans.
“To further Tim’s online presence, we supported the website launch with integration of SEO, SEM, a Facebook ad campaign and links to affiliate sites such as The Denver Broncos, Nike and ESPN,” said Bobby Jones, CEO and founder of Purple, Rock Scissors. “In order to sustain the heavy spikes in traffic, a scalable load-balanced environment was put in place to ensure the most exceptional user experience possible…basically when the visitors start coming, we’ll be ready.”
Utilizing leading analytic tracking tools to monitor Tebow’s digital initiatives is a major part of the Purple, Rock, Scissors partnership with Tim Tebow. Having a client with such a dedicated and loyal following, it’s important to not only monitor user interaction but also engage fans in a way that is inline with Tim Tebow and his overall brand. These tactics have shown to be successful, coming off the heels of the launch of the Tim Tebow Foundation website.
“With the success of the foundation website, Purple, Rock, Scissors was the clear choice when it came time to create my website,” said Tim Tebow. “To put it simply, they just get it. They get me, they get my vision and my ideas - and they were able to work with us on making all of that a reality.”
Last January, Purple, Rock Scissors launched the Tim Tebow Foundation website, TimTebowFoundation.org, amidst the hype surrounding the Focus on the Family-sponsored Super Bowl commercial. With a mix of cross-channel marketing and highly targeted grassroots initiatives, Purple, Rock, Scissors generated major awareness of the Tim Tebow Foundation in the social media space. They created official Tim Tebow Foundation Facebook, Twitter and YouTube pages, along with blog outreach efforts that launched in the weeks preceding the Super Bowl.
“We have succeeded in creating a compelling digital marketing strategy that has brought the Tim Tebow Foundation’s vision to life and has led to the extension of our partnership with Tim Tebow,” said Jones. “We couldn’t be more excited to share in Tim’s vision and provide the infrastructure to exemplify his vision.”
Tim Tebow Official Website http://www.TimTebow.com
Tim Tebow Official Facebook Page http://www.facebook.com/pages/Tim-Tebow/132265793474778
Tim Tebow Official Twitter Page http://www.twitter.com/timtebow
Tim Tebow Foundation
Tim Tebow Foundation http://www.TimTebowFoundation.org
ABOUT PURPLE, ROCK, SCISSORS
Purple, Rock, Scissors is one of the country’s top digital agencies and an industry innovator in forward-thinking Web solutions. Located in Florida, Purple, Rock, Scissors specializes in holistic digital strategies, employing a vast array of services ranging from Web design and development, search engine optimization (SEO), search engine marketing (SEM), e-commerce, application development, social media management and more.
With a diverse and impressive client roster that includes global non-profits, retail giants and major entertainment brands, Purple, Rock, Scissors has a proven track record of success, guiding clients through the perpetual trends of the digital space and growing brands online and beyond. For more information visit http://www.PurpleRockScissors.com.
XV Enterprises, LLC
Agency: Purple, Rock, Scissors
Bobby Jones, CEO and Founder
EJ Garcia, Director of Digital Strategy
Shayne Bruno, Creative Director
Jason Williams, Client-Side Engineer
Chris Burdick, Systems Administrator/Developer
Aaron Martin, Creative Director
Heather Keroes, Connect Advertising