Mutual of Omaha Updated Website Earns Excellent Customer Respect Award

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The Customer Respect Group are pleased to announce that the Mutual of Omaha website has qualified for the prestigious ‘Excellent Customer Respect’ Rating. The site review was part of a broad industry study that included 30 leading websites. This award comes in the face of an increasingly high standard as websites have become integral to business strategy within the industry.

The Customer Respect Group are pleased to announce that the updated website from Mutual of Omaha has qualified for the prestigious ‘Excellent Customer Respect’ rating. The site review was conducted as part of a broad industry study that included 30 leading financial services websites. This award comes despite an increasingly high standard and competition as industry websites have become far more integral to the business strategy.

Consumers are demanding greater control over the research and selection of products and services across all industries and financial services are not immune. Websites are a very critical component of the multi-channel experience for consumers.

The highlighted features of Mutual of Omaha Web site ( include:

  •     A broad range of content arranged in a logical structure consistent with a customer view of products and services. This allows the consumer to view information without ever feeling they are missing key information elsewhere in the site.
  •     The site provides a good set of self-service tools, tables and calculators allowing the consumer to understand products and services at a much more practical level
  •     The site is uncluttered with intuitive with consistent navigation. This encourages consumers to explore the content without becoming lost or confused.
  •     A clear task focus. Consumers visit websites to complete specific tasks and the site provides clear pathways and clear step-by-step processes.
  •     The company clearly welcomes dialogue offering a range of options to engage with the company. The combination of immediate options and the clear path to a local representative offer the consumer control over advancing the dialogue.

Terry Golesworthy, president of The Customer Respect Group, says “To succeed with consumers, you must respect their desire to self-serve to the extent they feel comfortable. This includes the provision of online tools to allow research, learn, select and engage with the company at their own pace. Mutual of Omaha has, with the redesigned website, clearly addressed consumer demands providing logical and layered content that will satisfy consumers at many stages of interest. The website has achieved the objective of being consumer rather than company-centric.”


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Terry Golesworthy
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