TubeMogul Launches Free HTML5 Analytics

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For the first time, video publishers can compare detailed viewership and engagement analytics everywhere video is being watched.

"Our partnership with TubeMogul is helping publishers and advertisers better understand video across platforms, so we are excited to see TubeMogul lead the way with innovations around HTML5 analytics."

TubeMogul launched the Web's first free suite of HTML5 analytics today. The plugin, part of TubeMogul InPlay, offers the very same reporting already counted on daily by thousands of top media companies and brands, totaling billions of monthly streams, as well as new tools for comparing different video platforms and devices.

TubeMogul's free InPlay plugin integrates within minutes with any video player, now including HTML5. Via new reporting tools, viewership data can be analyzed by run-time environment (Flash, HTML5 and Silverlight), browser, operating system and device, freeing up publishers to view and compare metrics everywhere video exists, from a publisher's Web site to iPhone and iPad applications to the mobile Web.

These analytics can answer longstanding questions among brands and publishers. For instance, anyone can now compare average viewing time across their main site, their mobile site and within their iPhone and iPad applications. They can also learn how viewers discovered a video (i.e. Google searches, Twitter sharing) on each device.

Viewership and engagement analytics tracked include streams, unique viewers, time-watched, audience geography, video player embeds, what sites and search terms are referring viewers, completion rates and much more. Performance metrics include bandwidth delivered (and wasted), rebuffer rates by geography and more. All data is easily shared to clients and exported via Excel, data feeds and APIs.

Many of TubeMogul's thousands of InPlay users, ranging from Brightcove publishers to Sony Music, have already launched or are planning HTML5 initiatives.

"We continue to see tremendous interest from our customers in rolling out HTML5 video experiences," said Jeff Whatcott, senior vice president of marketing at Brightcove. "Our partnership with TubeMogul is helping publishers and advertisers better understand video consumption across platforms, so we are excited to see TubeMogul lead the way with innovations around HTML5 analytics."

PR Newswire, the leader in online news and information distribution services and already a client of TubeMogul's analytics, beta-tested the plug-in and is pleased with its seamless tracking of all of their global video initiatives for marketers. "The integration of TubeMogul InPlay with our existing HTML5 video player was easier than we could have imagined. Within minutes, our InPlay account was registering data as people viewed our videos."

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