Heads To The West Coast

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Santa Monica Office and Newly Expanded California Sales Team Look to Strengthen Relationships with Los-Angeles-based Web Series Producers

Next-generation television network today announced the opening of a Los Angeles office to house its expanding West Coast operations. also announced the hiring of Josh Entman as an ad sales account manager in Southern California.'s new L.A. office, located at Bergamot Station in Santa Monica, will be headed by Steve Woolf, West Coast Director of Content Development. Woolf was hired this past May, in part to spearhead's West Coast expansion. The new office enables to become an important part of the Los Angeles production community. is hosting a housewarming party to officially open the doors to the new office September 16, featuring smartwater and Bear Flag Wine for guests along with the famous Kogi BBQ truck, a Polite in Public photo booth, Wodka Vodka and more.

"We want to help people make and find shows that speak to them," said Mike Hudack, co-founder and CEO of "It's important to be part of the community in Los Angeles so we can work closely with L.A.-based producers, who are creating some of the best original series."

As part of's continued expansion of the West Coast Sales Team, welcomes Josh Entman as a new account manager in Los Angeles. Josh will be reporting to Rafi Mamalian, who has been promoted to executive director of West Coast sales.

" offers advertisers new ways to effectively market their products with better targeting and more engaging executions than traditional television can offer," said Evan Gotlib, VP of sales at "Josh's hiring, Rafi's promotion, and our increased sales presence in California are testaments to the growth of the West Coast ad market in general, and the Los Angeles market in particular for"

Josh joins with a sales background in digital and interactive television from Music Choice, where he spent the last 3 years calling on accounts in the Western territory. As one of the first members to open the West Coast Ad Sales office for Music Choice, Josh was able to thrive in an entrepreneurial environment, successfully build relationships, and establish a virtually unknown brand in the territory.

Rafi Mamalian, a veteran to the advertising industry, has worked with since August of 2009. Rafi had previously worked for some of the most influential technology and entertainment media companies in the U.S., including CNET, TechTV, The Onion and Accuweather. Rafi regularly speaks about the monetization of Web video at events like NATPE, Writers Guild of America conferences and Streaming Media West.

About is building the next-generation television network by providing essential services to the best shows on the Web. The company's mission is to change television by making independent shows scalable and profitable. Blip syndicates shows to iTunes, YouTube, Vimeo, AOL Video, Verizon FiOS, TiVo, Sony TVs, Facebook and elsewhere. Blip splits all advertising revenue with producers on a 50/50 basis. For more information about please visit

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Adam Isserlis
Rubenstein Communications
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