Redcats USA Appoints Dawn Robertson to CEO of United Retail Incorporated

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Redcats USA, a multi-channel home shopping leader with numerous well-known brands in its portfolio, including Woman Within®, Roaman’s®, and Jessica London®, today announced that Dawn Robertson has been named CEO of United Retail Incorporated (AVENUE®). Dawn will officially join the Redcats team on September 13; her office will be located in Rochelle Park, New Jersey, and she will be a member of the Redcats USA Executive Team.

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We are delighted to have Dawn join the Redcats team. She brings with her an excellent track record of retail and merchandising experience.

Redcats USA, a multi-channel home shopping leader with numerous well-known brands in its portfolio, including Woman Within®, Roaman’s®, and Jessica London®, today announced that Dawn Robertson has been named CEO of United Retail Incorporated (AVENUE®). Dawn will officially join the Redcats team on September 13; her office will be located in Rochelle Park, New Jersey, and she will be a member of the Redcats USA Executive Team.

Dawn has more than 25 years of retailing experience in the consumer goods industry. Most recently, she served as President of Sean John, responsible for all aspects of design, production, sales, merchandising, marketing and retail stores. Prior to this, she was President of Old Navy from 2006 to 2008, developing a strong brand positioning strategy and a new store concept. She has also held key executive leadership positions with Myer Stores (Australia), Federated Department Stores, Saks, Inc., May Department Stores and Macy’s. Dawn received her Bachelor’s Degree in Fashion Merchandising from Auburn University.

“We are delighted to have Dawn join the Redcats team. She brings with her an excellent track record of retail and merchandising experience,” said Sylvain Desjonquères, President and CEO of Redcats USA. “I am confident that Dawn will be a tremendous asset as we look to further position Avenue as a leader in plus size women’s apparel.”

United Retail Incorporated is a specialty retailer of plus-size women’s fashion apparel, footwear and accessories featuring AVENUE® brand merchandise in 450 AVENUE® stores, as well as on the AVENUE® website http://www.avenue.com.

About Redcats USA
Redcats USA is a dynamic, multi-channel, web-driven home-shopping leader, with numerous successful brands in its portfolio: AVENUE®, Woman Within®, Jessica London®, Roaman's®, KingSize® and BrylaneHome® sold on OneStopPlus.com®, The Sportsman's Guide® and The Golf Warehouse™. Redcats USA offers a wide range of value and quality driven merchandise categories, including men's and women's plus-size apparel, home and lifestyle products, and sporting goods/outdoor gear. Redcats USA is a Redcats company.

About Redcats
Standing at the forefront of fashion, design and e-commerce, Redcats brings together 15 brands in home shopping: Avenue®, Woman Within®, Jessica London®, Roaman’s®, KingSize®, BrylaneHome®, OneStopPlus.com®, The Sportsman’s Guide®, The Golf Warehouse™, La Redoute, Vertbaudet, Cyrillus, Somewhere, Daxon and Ellos, present in 30 countries. Redcats generated 3.386 billion euros of sales in 2009, including 47% on Internet and employs approximately 16,000 associates. Redcats distribution network combines e-commerce web sites (more than 60) catalogues and stores (more than 600). Redcats is a PPR Company. For any further information: http://www.redcats.com

Contact Information
Karen Davis
Corporate PR & Communications
Redcats USA
Karen(dot)davis(at)redcatsusa(dot)com
212-502-9315

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