New Home Star Enters Greenville, South Carolina Housing Market

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New home sales and marketing company brings local home builders a new outsourcing option.

Unlike most housing markets throughout the United States, Greenville’s new home builders have traditionally relied on general real estate brokerages for their sales and marketing. While this relationship can be convenient for builders, it can also come at the expense of sales performance. New Home Star, a national new home sales and marketing company, has seen the situation before and is prepared to present an alternative.

With a local home building industry well-positioned for recovery, Greenville holds strong potential for its home builders. New Home Star has already proven effective in housing markets throughout the Carolinas and is now launching operations in Greenville. The outsourcing and management company works exclusively in the new home industry and delivers what it refers to as “contracted in-house sales teams”. Leading the New Home Star Greenville Division will be local home building industry veterans, Bill Durrell and Barbara Ryan.

“Builders and developers need sales expertise more now than ever before. They also want control and visibility in order to know that they are maximizing their business opportunity,” explains New Home Star President, David Rice. “Our company is founded on simple principles of sales discipline and honest communications with our builder clients. Developers and builders in Greenville will find this to be a refreshing change from what they may have otherwise experienced.”

Greenville locals Durrell and Ryan have already begun working with builders in the market. They are also actively involved in the Home Builders Association of Greenville and have firsthand knowledge of the local market potential. With New Home Star, the Greenville team will provide the specialized new home sales and marketing services they believe the industry is lacking.

“A proactive new home sales approach includes having a highly trained sales team and a focused marketing plan. Just putting a for-sale sign in the yard and waiting for a buyer doesn’t work in today’s environment. New Home Star provides our builders with the targeted strategies they need to get ahead, and I’m excited to help move our industry forward,” says Durrell.

About New Home Star:
New Home Star is a national sales and marketing company, providing home builders and developers with sales training and development, staffing and recruiting, strategic and tactical marketing and operational intelligence. New Home Star operates in 14 markets across the United States and Canada, managing over $500 million in sales revenue.

For more information on New Home Star, visit

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Jonathan Balthrop
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