Scrapblog™ Announces New “Darcey” Collection from Anna Griffin™

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New Collection Brings Urban Sophistication to the Scrapblog Virtual Goods Marketplace

Scrapblog™, the leading online service for social storytelling through photos, today announced the launch of the new Darcey Collection from Anna Griffin™ in its virtual goods marketplace. The new Anna Griffin content will be available on Tuesday, September 14, when Anna will be making appearances on the Home Shopping Network (HSN) to show off her new Halloween and Christmas paper crafts lines.

To celebrate this achievement, for Tuesday, September 14 only, all Darcey themes and content packs will be discounted 50% from their regular prices in the Scrapblog Marketplace. The Marketplace offers a huge variety of themes, stickers and backgrounds – some free, some premium – that creators can use to embellish their photos to create something much more than a traditional photo album. To use premium digital content, users simply purchase credit packs from Scrapblog.

The combination of digital and physical for scrapbooking – a hybrid approach – is an extremely easy and compelling approach for creators. For example, a user can choose a Darcey theme on Scrapblog, upload her photos, and create pages that she can either print at home or have printed into a beautiful book. The addition of physical assets, which can be bought at one of Anna Griffin’s many distributors or from her web site, to these pages can add dimension and interest.

“We are thrilled to offer the Darcey Collection to the digital marketplace through Scrapblog,” said Anna Griffin, President of Anna Griffin Inc. “Ideal for recording birthdays, college years, summer trips and many other occasions, Darcey brings urban sophistication to life with bold patterns and geometric motifs.”

Anna Griffin is just one of many popular designers whose digital assets are available exclusively through Scrapblog. She also offers a wide selection of invitations, stationery, paper crafts, and fabric accessories, which are available at thousands of stores worldwide, including Target, and via her own website, http://annagriffin.com.

Anna Griffin recently began distributing an assortment of her physical products through the Home Shopping Network (HSN). View her offerings here: http://crafts-sewing.hsn.com/anna-griffin_c-ct_a-7093_xc.aspx. Anna will appear on HSN to introduce new lines of paper crafts for Halloween and Christmas in two shows on Tuesday, September 14, at 9:00am and 5:00 EDT. Check your local listings to find the HSN channel in your area.

“Anna is among our most popular designers, and we’re confident that the Darcey Collection will be extremely attractive to our users,” said Jill Braff, President and CEO of Scrapblog. “Darcey has bold, bright colors and lots of sentiments that creators can use to bring their photos alive to share compelling stories with friends and family. The hybrid approach, combining digital and physical assets, is a very exciting new way to tell your stories.”

For more information about Anna Griffin and her wide variety of offerings, please visit http://annagriffin.com and her blog, http://www.annagriffin.com/blog.

About Scrapblog, Inc.
Scrapblog, the leading online service for social storytelling through photos, provides a drag-and-drop easy way for users to create and share rich narratives using their photos. Funded by Steamboat Ventures and boasting over 2.5 million users to date, Scrapblog.com and Scrapblog’s Share the Love Facebook application are free to use and feature robust virtual goods marketplaces that offer high-quality original content as well as content from marquee partners like Disney. With no software to download, seamless integration with social media sites, and high-quality printing options, Scrapblog is a fun, easy way for users to share their digital photos. Learn more at http://www.scrapblog.com and http://apps.facebook.com/share-love.

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Colleen Reilly
Scrapblog Inc.
415.956.0358 ext. 16
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