Live Matrix™ Launches To Public As First Complete Guide To Live Events On The Web

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New Service Opens Beta, Facilitates Discovery of Live, Scheduled Events, Drives Participants to Live Event Providers

It would be incredibly difficult to navigate 1,000 channels of digital television without an interactive program guide. The same goes for the Web, which has hundreds of thousands more channels.

Live Matrix, the guide to “What’s When on the Web”™, today announced the public launch of its Web application. Live Matrix is the first comprehensive online guide for all live and scheduled events on the Web. The service is now generally available to publishers, event organizers, and individual users.

Millions of scheduled online events take place daily on a global basis across all media types and industries. According to comScore, 1.4 billion minutes of live video were watched in July 2010 in the US – up 648% compared to a year ago – and the average live-streamed video view is 7% longer than the average online video view.

And while live-streamed video has experienced phenomenal growth, the Live Web encompasses a lot more than just live video. Every day there are millions of scheduled auctions, for example. Private sales and daily deal sites have also seen phenomenal growth in both audience and revenue.

Live Matrix is a guide for all scheduled events on the Web, including:

  •     Live online video Webcasts
  •     Audio Webcasts
  •     Time-limited sales, offers, and auctions
  •     Live chats and meetups
  •     Events in virtual worlds
  •     Scheduled gaming events
  •     Tournaments and contests
  •     Product launches, site launches, and other online announcements

Live Matrix facilitates the discovery of all of these live scheduled events on the Web and delivers participants to the live event providers’ sites.

“It would be incredibly difficult to navigate 1,000 channels of digital television without an interactive program guide. The same goes for the Web, which has hundreds of thousands more channels. The need for a guide to scheduled online events is clear, and the timing is perfect given the level of broadband penetration and the millions of daily scheduled events now happening online. We believe that the Scheduled Web is the natural progression from the real-time Web and that Live Matrix is uniquely valuable to consumers, event providers, online publishers and advertisers alike,” said Sanjay Reddy, co-founder and CEO of Live Matrix.

During its invite beta period over the last three months, Live Matrix focused on learning from users and publishers alike, fine-tuning the system and interface and adding new integrations with services like Facebook, Twitter and Plancast. In addition, Live Matrix has dramatically increased the volume of content in the system, and is now indexing and presenting upwards of 100K live events a week, with more being added.

The company has also built out particularly unique and strategically valuable schedules in areas like shopping, where Live Matrix is today the most comprehensive single source for what’s on sale when, across the leading private sale and auction sites.

On the distribution front, Live Matrix is working directly with marquee publishers and event producers to facilitate wide dissemination of live, online and scheduled event listings across the Web’s most popular sites and services. Publishers that participate in the Live Matrix Network can make use of free widgets from Live Matrix on their sites to promote their own events, and to provide embedded schedules of events of interest to their users.

Publishers and event providers that make their live, online and scheduled events available to Live Matrix receive a number of benefits, including:

  •     Free promotion via the Live Matrix portal and network of partner sites
  •     A Web-based CMS for publishing their own online event schedules
  •     Easy-to-share widgets for seamlessly promoting live, online events
  •     Free use of new reminder and social capabilities to increase audience participation
  •     Coming soon: Access to analytics around audience demand and capacity planning

“The Live Web is quite different from TV. Live events on the Web are interactive. In order to participate in these events, you have to be there when they start. Some kinds of online events, such as sports, breaking news, and product launches, are highly perishable. Their content gets less relevant over time, an important pain point for publishers. There are also many live online events, such as big online concerts or major sporting events, where sharing the experience with other people is a key element. In all these cases, people need a way to find out about these upcoming online events in a timely fashion. This is the need that Live Matrix addresses. If Google indexes Web pages, or space, Live Matrix indexes Web events, or time. We’re the program guide for what’s happening on the Live Web,” said co-founder, Nova Spivack. is open to the public today, and is actively working with partners and content producers to make participation in live Web events a more seamless experience for audiences around the world. Anyone is welcome to sign up for an account at:

About Live Matrix:

Live Matrix is the guide to “What’s When on the Web”™ – including online events happening now, in the future, and in the past. It is a real-time content calendar for the Scheduled Web, a directory and search engine for all kinds of live events.

The company was co-founded by Sanjay Reddy and Nova Spivack. Mr. Reddy was formerly head of Business Development, Strategy and M&A for Gemstar-TV Guide and Mr. Spivack is a serial entrepreneur and recognized expert on search. The company is based in Los Angeles.

For more information, visit:


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