How to Avoid Marketing Fatigue and Improve Customer Interactions

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People are flooded with marketing messages. The result: an increasing risk of marketing fatigue. A new white paper provides nine crucial tips to prevent it and optimize customer interactions.

Selligent, a leading pan-European provider of conversion marketing and interactive CRM solutions, recently launched a new version of its Selligent Interactive Marketing suite. It aids organizations in making their communication more relevant by optimizing the cross-channel and cross-divisional interaction flow in function of the recipient.

This can – among others - be achieved through the intelligent ‘clash management’ feature, where customer interactions are optimized in terms of frequency, relevance and possible overlap. This allows marketers to avoid “marketing and list fatigue” – which causes people to interact less and drives down conversion.

Today, Selligent releases a white paper regarding these challenges, that aids companies to prevent and control marketing fatigue among customers and prospects, offering an in-depth overview of the issue and providing nine relevant tips and additional advice.

The white paper also looks at the evolutions in the rise of marketing messages and the impact on marketing efficiency.

A Challenge for Any Marketer

“Marketing fatigue” is a constant increasing risk. People use more media than ever before, all communication channels are used extensively by marketers and the presence of proper coordination between the different departments of a company, working on overlapping customer lists for various operations and marketing programs, is often missing.

One of the “marketing fatigue” signs can be noted in the decreasing conversion of e-mail campaigns.

The paper evaluates the phenomenon, clarifies its consequences and provides answers on an issue that affects every marketer.

Download the white paper here:

About Selligent

Selligent - - is a leader in conversion marketing and interactive CRM solutions. We offer practical and proven solutions for the challenges and opportunities that companies face in transforming themselves into customer-driven organizations. Our customer interaction solutions enable organizations to engage with customers as individuals, resulting in increased conversion rates, higher profitability, minimal churn and a superior customer experience over all channels.

Marketing departments rely on Selligent’s marketing solutions to establish cross-channel multi-step interactive marketing scenarios linked to the Selligent operational crm solution used in follow-up by sales and service departments. Based on a central 360° view of the customer, this integrated cross-departmental approach facilitates individual follow-up throughout all corporate levels. Selligent’s integrated infrastructure allows companies to effectively turn leads into customers and grow life-time relationships while ensuring maximal ROI and minimal churn. Selligent solutions simultaneously lower operational costs, thanks to optimization of staff member efficiency, automation and orchestration.

Selligent serves customers in all industry sectors, including financial services, insurance, telecommunication, travel, media & publishing, retail, automotive, healthcare, manufacturing and many others. Since its inception, it has demonstrated impressive growth thanks to its innovative solution offering, its customer-driven service culture and its pragmatic approach to delivering results fast.

More Information for Journalists:

You can obtain more information regarding this press release or request an interview by contacting:

Patricia Duponcheel
Marketing Co-ordinator
Selligent SA

Phone: +32 (0)71 25 80 97

More information can be found online at
Press release by communication agency for Selligent.


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Patricia Duponcheel
+32 (0)71 25 80 97
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