Industrial Revolution: New Crown C-5 Industrial Forklift Built for Challenging Applications

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Crown Equipment Corporation unveiled today a Class V Crown C-5 Series pneumatic industrial forklift for heavy-duty and outdoor applications. The Crown C-5 offers 12 percent more low-end torque than the leading competitor, delivers a lifespan up to two times longer resulting in 87 percent less maintenance checks than comparable forklifts, and comes equipped with a 90 percent larger brake pad surface than traditional drum brakes.

The new Crown Equipment internal combustion (IC) Class V pneumatic tire forklift is designed to eliminate the frequent maintenance, excessive downtime and shortened lifespan that limit operator productivity in heavy-duty outdoor forklift operations. Visit www.crown.com for more information.

Crown Equipment Corporation unveiled today a Class V Crown C-5 Series pneumatic industrial forklift for heavy-duty and outdoor applications. The Crown C-5 offers 12 percent more low-end torque than the leading competitor, delivers a lifespan up to two times longer resulting in 87 percent less maintenance checks than comparable forklifts, and comes equipped with a 90 percent larger brake pad surface than traditional drum brakes.

Market Trends and Issues

  •     Historically, Class V forklifts have been characterized by frequent maintenance, excessive downtime and shortened lifespan that limit operator productivity in heavy-duty, outdoor and industrial forklift applications.
  •     During the Crown C-5 pneumatic model design phase, the company learned that the lifespan of industrial forklifts operating in harsh conditions was shortened because of clogged radiators.
  •     Sub-par performance is one of the predominant downfalls of existing Class V forklifts that rely on automotive-style engines and inadequate braking systems not designed for tough industrial applications.
  •     Multiple challenges associated with comfort, stability and visibility hampered the drivability of existing IC forklifts. For example, ergonomic tests showed operator pressure points in traditional IC forklift seats created discomfort and reduced productivity for operators spending most of their day on the forklift.

Core News Facts

  •     The Crown C-5 Series pneumatic model is equipped with an industrial 2.4-liter John Deere engine, a dual open-core radiator that offers independent engine and transmission cooling, a power brake, and solid pneumatic tires as standard features.
  •     The industrial forklift is available in capacities ranging from 4,000 pounds to 6,500 pounds, delivers a lifespan up to two times longer than comparable IC forklifts and lowers scheduled maintenance checks by 87 percent.
  •     The Crown C-5 industrial forklift's low-end torque has 12 percent more low-end torque than the leading competitor--improving performance during acceleration, working on ramps with load, and pushing heavy loads.
  •     The self-adjusting power brake on this Crown forklift has fewer moving parts and a 90 percent larger brake pad surface than traditional drum brakes, which translates into a lifespan that is three times longer and requires 93 percent fewer maintenance checks.
  •     The Crown C-5 industrial forklift has a dual open-core radiator with separate cooling systems for the engine and transmission. Businesses using the forklift in extreme, dirty environments can choose to add an innovative On-Demand Cooling System to the Crown forklift that automatically clears the radiator of debris and provides precise cooling to effectively manage heat.
  •     All models of the Crown C-5 Series are equipped with standard features that improve the overall operator experience, including the Crown FlexSeat™ that alleviates common operator pressure points.
  •     The Crown C-5 also redirects heat and exhaust away from operators during reverse travel, facilitates entry/exit with larger steps, utilizes a contoured seat deck, and provides an unobtrusive push-button parking brake.
  •     Fleet optimization and overall fuel efficiency can be improved on the Crown C-5 through use of the Crown InfoLink® wireless fleet and operator management system. InfoLink allows managers to quickly identify and prioritize issues around compliance, impact and equipment performance.
  •     InfoLink works with Crown Equipment eSmart™ Accurate Fuel Tracking, which is a standard feature on the Crown C-5, to gain access to fuel data by operator, truck, performance level, fleet and location.
  •     Performance levels of the Crown C-5 can be set via the on-board display to conserve fuel in Economy Mode or improve throughput in Productivity Mode.
  •     Crown Equipment entered the IC industrial forklift market in November 2009 with its first company manufactured product after more than 50 years of manufacturing exclusively electric forklifts.

Quotes Attributable to Jim Dicke III, president, Crown Equipment Corporation

  •     When we entered the IC market in 2009 with the Crown C-5 Series cushion forklifts, we were responding to our customers' requests for more durable and productive IC forklifts that were easier to maintain. Now we are solving similar problems for the Class V market with the Crown C-5 Series pneumatic model.
  •     The unique challenges of indoor and outdoor heavy-duty applications require a different type of industrial forklift than what the market has grown accustomed to using.
  •     The breakthrough features of the Crown C-5 will change a pneumatic forklift operator's expectation for performance and productivity.

Quotes Attributable to Andy Smith, Marketing Product Manager, Crown Equipment Corporation

  •         Rough terrain and heavy loads such as lumber, stone and clay have challenged the confidence of the best forklift operators.
  •      Standard features on the Crown C-5 promote operator confidence in the toughest applications such as manufacturing, recycling centers, and brick and lumber yards. Durability starts with a robust steel frame that serves as the forklift's backbone. Performance is improved thanks to the John Deere industrial engine, dual open-core radiator, a self-adjusting power brake, and solid pneumatic tires that negotiate a wide array of uneven surfaces.
  •         eSmart™ Accurate Fuel Tracking technology alerts operators when fuel levels are below 16 minutes and in doing so increases productivity by reducing the time spent unnecessarily changing fuel tanks or being stranded during transport.

Related Links
Video of the Crown C-5 Series Pneumatic
Additional Images of the Crown C-5 Series Pneumatic

About Crown Equipment Corporation
Crown is one of the world's largest lift truck manufacturers. Crown's award-winning line of lift trucks maintains a reputation for exceptional product design, engineering and manufacturing. From the smallest hand pallet truck to the highest lifting turret truck, Crown seeks to provide users with safe, efficient and ergonomic lift trucks that lower total cost of ownership and maximize uptime. Headquartered in New Bremen, Ohio, Crown manufactures lift trucks that are sold throughout the world. For more information, visit http://www.crown.com.

Media Contacts
Dave Helmstetter
Crown Equipment Corporation
(419) 629-2311
dave.helmstetter(at)crown(dot)com

Aaron Brown
Fahlgren Mortine Public Relations
(216) 298-4677
aaron.brown(at)fahlgren(dot)com

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Fahlgren Mortine
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