Scala and IAdea Launch Low-Cost, HD Media Appliances

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Scala and IAdea, two leading companies in digital signage software and hardware, have introduced a low-cost, high-definition digital signage media appliance with upgraded Scala-supported software.

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The video performance of the new IAdea HD player is stunning and now includes support for multi-zone layouts and simple RSS crawls.

Scala and IAdea, two leading companies in digital signage software and hardware, have introduced a low-cost, high-definition digital signage media appliance with upgraded Scala-supported software. The combined offering enables the advanced functionality of a sophisticated digital signage network at an entry-level price point.

The new IAdea XMP-320/330 full-HD media appliance is a small, palm-sized unit that is 100-percent solid-state, fanless and low power. It is capable of playing back 1080p content using a dedicated hardware-based video decoder for picture-perfect, full-HD H.264 graphics. The XMP-330 unit also features Wi-Fi connectivity, which reduces installation costs.

In addition to the new hardware, Version 2.0 of the IAdea Bridge Server software is now available. The major new features of Version 2.0 are:

  •     Multi-zone support (requires HD appliance);
  •     Simple RSS crawls (requires HD appliance);
  •     Playback of Scala Designer content as a sequence of still images;
  •     Support Scala templates (as snapshot) for simplified template messages;
  •     Scala Ad Manager support (requires HD appliance or digital signboard/photo frame);
  •     Portrait mode layout for images and crawls; and
  •     Automatic time synchronization.

These features enrich all IAdea media appliances, including the HD media appliance (1080p video playback), SD appliance (480p), digital signboard (10-inch, all-in-one countertop unit) and the audio-only appliance.

“The video performance of the new IAdea HD player is stunning and now includes support for multi-zone layouts and simple RSS crawls,” said Jeff Porter, Executive Vice President, Scala. “For about the same price as an ultra low-cost PC, you can now get drop-dead gorgeous 1080p playback.”

“IAdea is determined to deliver the most dependable hardware technology for digital signage,” said Rex Chen, Executive Vice President, IAdea. “The new XMP-320 full-HD media appliance lets the system integrator with limited budget do more than ever before.”

Customers with a valid Scala Advantage subscription can download the new Bridge Server software at http://www.scala.com/updates. For more information on the IAdea XMP-320 full-HD media appliance, visit http://www.IAdea.com.

About Scala
Driving more than 500,000 screens worldwide, Scala is the world’s leading software platform for digital signage. The company's digital signage customers include Sprint, Wells Fargo, National Amusements, Comcast Spectacor, Rabobank, IKEA, Burger King, T-Mobile, Virgin MegaStore, Warner Brothers, The Life Channel, Rikstoto, Repsol, NorgesGruppen, Audi, Honda, General Motors, Shell Oil Company, Sunoco, Lamar, ClearChannel, CBS Outdoor, ECE Flatmedia, Kaufhof (Metro Group) and thousands more. Scala is headquartered near Philadelphia, USA, and has subsidiaries in Canada, The Netherlands, France, Norway, Germany and Japan, as well as more than 500 partners in more than 90 countries. More information is available at http://www.scala.com.

About IAdea
Founded in 2000, IAdea is dedicated to the development of cutting-edge commercial-grade digital signage players and integrated displays. IAdea’s products feature the XML-based W3C SMIL standard, allowing system integrators to quickly customize and tailor to individual project requirements. IAdea’s device technologies power many large-scale digital signage projects, offering proven robustness and lowered total cost of ownership (TCO). Market leaders including Scala, Mitsubishi, ViewSonic, etc. partner closely with IAdea to deliver end-to-end total solutions. With offices in Irvine, Montreal, and Taipei, IAdea offers uninterrupted product service throughout the globe. For more information visit http://www.IAdea.com.

©2010 Scala, Inc. 350 Eagleview Blvd. Exton, PA 19341. Scala and the Exclamation Point Logo are registered trademarks of Scala.

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Debra Yemenijian
Scala Inc
610-269-2100 ext. 224
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