Turn Some Heads and Rock Your Best Hair, Ever -- Not Your Mother’s is New in Town

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Not Your Mother's is a New, Fun, Creative Hair Styling product line.

Not Your Mother's product line

"Not Your Mother’s was created out of the idea to provide high quality products that combine performance with value pricing, while establishing a successful relationship with sassy and savvy customers."

Not Your Mother’s is a new, fun, creative hair care line made for the cool girls. First out are six essential hair styling products with the top quality ingredients and technologies to help create any unique style.

“Our goal was to create an approachable and functional hair styling line, says Michele Sherbet, Not Your Mother’s brand manager. “We believe our initial product launch allows our audience to have superior salon quality products at a much more affordable value when compared to leading salon brands.”

Not Your Mother’s was created out of the idea to provide high quality products that combine performance with value pricing, while establishing a successful relationship with sassy and savvy customers. “We will deliver fun products that give the consumer another reason to smile!” says Sherbet.

The first products to launch are:

1. All Eyes On Me – A shape and shine hairspray infused with lemongrass and orange flower. Use All Eyes On Me as a finishing spray to give your style an extra firm hold with a glossy finish.

2. She’s A Tease – Volumizing hairspray infused with apple blossom and bamboo. Spray She’s A Tease at the root to create big styles and hold them in place with this humidity proof formula.

3. Beat The Heat – Thermal styling shield spray with sunflower and Vitamin A and E. Mist Beat The Heat onto dry hair to help your flat iron glide through while protecting hair from intense heat.

4. Smooth Moves – Frizz control hair cream with coconut and silk extracts. Apply Smooth Moves to damp hair then blow-dry to reveal straight, frizz free hair.

5. Kinky Moves – Curl defining hair cream with grape seed and jasmine. Saturate your locks with Kinky Moves then blow-dry to keep curls smooth all day long.

6. Beach Babe – Texturizing sea salt spray with Dead Sea salt and sea kelp. Spritz Beach Babe onto damp hair then use fingers to create random waves and body.

All Not Your Mother’s products are available at a suggested retail price of $5.99 each. The products are currently available at more than 370 Walmart stores and 100+ college bookstores with additional retailers and stores being added. The line is also available on line at http://www.nymbrands.com.

Following the initial launch, additional products are already in development for introduction in early 2011.

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Maria Olsson-Tysor
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