Clickst Makes Social Media Efforts Quantifiable for Marketers

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Innovative Platform Combines Social Media Sharing, Click-Tracking and Action-Oriented Analytics to Capture and Act Upon User Behavior in Real-Time.

Clickst offers a simple way to connect social media campaigns with actions taken by users, delivering measurable results.

Clickst announces services delivering 2-5x better conversion rates by using referrals and word of mouth. The unique combination of sharing tools, click tracking and web analytics enables customers to measure the efficacy of the entire viral loop across social media.

“Modern internet applications need social features, and we are able to bring true transparency into one of the most important behaviors online today: the relationships between a user and those they influence via word of mouth,” says Andrew Hoag, founder and CEO of Clickst. “Understanding the actual relationships between users is a critical data asset for any online marketer, and heretofore been very complicated to do. Our proprietary technology and simple API-driven service makes it easy for companies to create and use their own social graph to drive both reach and increased conversions.”

During a recent webinar by Vocus with Brian Solis, 81% of marketers surveyed believe a post-click action is the most important criteria for evaluating the success of a campaign. The new, innovative platform from Clickst combines behavioral web analytic data with social media relationships to give a single, high-quality view of user behavior. This enables sites to do social targeting for advertising, recommendations or personalization. The analytics tools enable marketers to track ROI to a specific user, rewarding their most effective advocates.

“Clickst offers a simple way to connect social media campaigns with actions taken by users, delivering measurable results,” says John Tonini, SVP of Social Media Solutions at Socialarc, a social media agency based in Berkeley, CA.

Clickst works with advertising and marketing agencies to satisfy their clients’ goals, as well as current, direct customers in the financial services, travel, e-commerce and lead-generation industries. Learn more about Clickst on the web at http://www.click.st, or for the latest revelations on influence and social media, follow Clickst on twitter.com/clickstkicks.

Clickst offers its service as fully white-label solution priced as a monthly subscription. Clickst is a product of Black Drumm, Inc. a 2-year old, closely-held software company based in San Francisco, CA.

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