Printed Book Uses Mobile Barcodes to Link Readers to the Web

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A first-ever printed book lets users scan 2-D barcodes using a smartphone and learn more by viewing videos, webinars, listening to podcasts or downloading whitepapers.

Learn More Using SmartPlan

Breaking with publishing tradition, the first-ever interactive printed book is riding a wave into bookstores everywhere. It’s Secret: This book’s DNA merges print with digital to let readers instantly learn more without leaving the printed page! Wanting clarification or more instruction readers scan unique barcodes using their smartphones (see sample). Scanned barcodes immediately link readers to website videos, webinars, or whitepapers viewed on their smartphone. With the printed book in one hand and, let’s say, a video capture in the other, “learning more” is an instant fast curve to easily unpeeling the latest web-savvy marketing.

Author, Lynn Manning Ross, sees the introduction of INKandLINK in her new book, How to Develop a SmartPlan for Your Business, ISBN 978-0975457, as a way to quickly add voice to the printed word; INK an idiom for print and LINK meaning just that—link. As for the millions of entrepreneurs starting a business, reorganizing one or going public each year, she sees SmartPlan as a new and very smart way to help them quickly develop their business models and plans while fast forwarding through the steep learning curve of Web marketing—an exciting boost for both readers and the future of print. Check out “Look Inside” on or visit your favorite bookstore.    


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Lynn Manning Ross
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619-209-2797 ext. none
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