World's Most Well Regarded Coffee from 'Hacienda La Esmeralda' is to be featured at Klatch Coffee Public Cupping Event

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The "Best of Panama" Going to be Featured at Klatch Coffee's Cupping Event September 22 - 24, 2010.

Panama Esmeralda Special is going to be featured at Klatch Coffee's monthly cupping event on the fourth week of September. Hacienda Esmeralda has set many world record auction prices for its famous Geisha varietal, including this year’s record price of $170.00 per pound at the "Best of Panama" coffee auction.

Esmeralda Special comes from a region in Panama known as Jaramillo, Boquete. This particular lot, Mario Carnival, was harvested during peak month of February, associated with pre-Lenten Carnaval festivities.

Hacienda La Esmeralda is the holder of several online coffee auction records, once when it sold for $21.00 a pound on June 29, 2004, again on May 30, 2006 when it sold for $50.25 a pound, May 2007 when it sold for $130.00 a pound and yet again, this year a world's record price of $170.00 a pound.

The general public invited to participate in this extraordinary coffee event, at a $5.00 fee, at Klatch Coffee retail locations:

September 22, 2010, 7pm
San Dimas Klatch Coffee
806 W. Arrow Hwy Ste A
San Dimas, CA 91773

September 23, 2010, 6pm
Concourse Klatch Coffee
951 N Haven Ave
Ontario, CA 91764

September 24, 2010, 4pm
Rancho Klatch Coffee
8916 Foothill Blvd Ste C
Rancho Cucamonga, CA 91730

Director of Training, and two-time United States Barista Champion, Heather Perry, will lead each cupping. Just recently Ms. Perry won the "Best of Brew" challenge with Panama Esmeralda at the Ultimate Barista Challenge held at the Los Angeles Western Foodservice and Hospitality Expo.

If you are unable to attend the cupping event you can order Panama Esmeralda Mario Carnival online at http://www.klatchroasting.com.

Cupping is a traditional practice used by coffee professionals to evaluate the aroma and taste of freshly ground coffee. Coffee cupping is measured by deeply sensing the coffee, then loudly slurping the coffee. The different aspects of measuring coffee is by ranking and noting its body, sweetness, acidity, flavor, and aftertaste.

Klatch Coffee Inc. is a nationally recognized coffee roaster and retailer in Southern California since 1993. Klatch was named 2009 Micro Roaster of the Year and has been honored at 2007 World Barista Championships with "World's Best Espresso." Award winning espresso, coffee and barista training available at http://www.klatchroasting.com.

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Julie Sanchez-Alvarez
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