United Feather & Down Introduces New Bedding Products With Noted Sleep Expert

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Premier bedding manufacturer United Feather & Down has teamed up with world-renowned sleep expert and best-selling author Dr. James B. Maas to create sleep products designed with wellness in mind.

Dr. James Maas, Cornell University professor and author

United Feather & Down and I have designed what I feel to be the most functional bedding on the market today – products that not only help you sleep better, but that can also increase your daytime performance.

United Feather & Down has expanded the company's partnership with world-renowned sleep researcher, sleep educator and author Dr. James B. Maas, introducing new additions to his namesake bedding collection during the recent New York Home Fashions Market.

Dr. Maas is joining United Feather & Down during the N.Y. Home Fashions Market to introduce new additions to his collections Sleep for Success! By Dr. James B. Maas and Dr. Maas' Choice for Allergy Relief. Inspired by Dr. Maas' own work in the field of sleep and performance, these bedding collections are constructed from fabric and fills with enhanced features and benefits to improve the quality of nighttime sleep and daytime performance. Each product is uniquely packaged with a free booklet, "How to Get Eight Great Hours of Sleep," containing sleep tips and research excerpted from his newly-published book "Sleep for Success! Everything You Must Know About Sleep But Are Too Tired To Ask." New products include:

Sleep for Success! - The new Sleep for Success! bedding collection from Dr. Maas features natural TENCEL® lyocell fibers in the fabric and fills for moisture management and temperature regulation. Pillows feature unique constructions specially designed for side, back, and stomach sleep positions to improve head, neck and spine alignment.

Sleep for Success! Stress Ease™ Collection - Travel and home collection of therapeutic pillows featuring Stress Ease™ Hot and Cold therapy pack and uniquely designed pillow protectors for maximum relief from stress, minor aches and pains. Styles offered include the Comfort Reader™ an adjustable lower back support pillow, travel pillow that converts to a quilted pillow protector to fit over hotel pillows, a neck support pillow and body pillow.

Dr. Maas' Choice for Allergy Relief - These bedding products feature United Feather & Down's proprietary SilverFill® down-alternative fill made with pure silver fibers to provide natural, safe and chemical-free anti-bacterial protection and allergy relief from the inside out.

"To be a peak performer, you need to be sharp, energetic and alert and in a good mood, and it's not possible without quality sleep on the right bedding," explains Dr. Maas. "Drawing from my research, United Feather & Down and I have designed what I feel to be the most functional bedding on the market today - products that not only help you sleep better, but that can also increase your daytime performance."

"We're pleased to expand our partnership with Dr. Maas, offering even more products that will help Americans get the quality of sleep they deserve," added Bob Hickman, United Feather & Down Senior Vice President of Sales and Marketing. "We know that nearly half of Americans are chronically sleep-deprived. If we can help part of that group get a better night's sleep, we're thrilled."

Dr. Maas has been working with United Feather & Down on an informal basis for the past 11 years. He's served as a brand ambassador for the company, and several years ago looked to United Feather & Down to develop a toddler pillow to accompany his children's sleep book "Remmy and the Brain Train."

Dr. Maas will be in the United Feather & Down showroom, September 14th from 9 am to noon, to personally talk about his new bedding collections. The showroom is located at 1071 Avenue of the Americas, Suite 200, New York, NY 10018.

About Dr. James B. Maas
World-renowned sleep expert and New York Times best-selling author, Dr. James B. Maas has made a career researching the relationship between sleep and performance. As professor of psychology at Cornell University, Dr. Maas teaches the nation's largest single lecture class to more than 1,300 students each year, and is a sought-after corporate speaker to groups looking to improve performance through better sleep. His unique expertise and insights have made him a frequent guest on television shows including the Oprah Winfrey Show, The Today Show, Good Morning America, 20/20 and The View. He's author of "Power Sleep: The Revolutionary Program that Prepares Your Mind For Peak Performance," and the sequel "Sleep for Success! Everything You Must Know About Sleep But Are Too Tired to Ask," published in September 2010. For more information on Sleep for Success!, visit http://www.sleepforsuccess.info.

About United Feather & Down
Founded in 1797, United Feather & Down is a family-owned manufacturer and marketer of innovative bedding products for the consumer and hospitality industries. The company's unparalleled experience as a premier purveyor of quality down, and reputation for value and innovation is evident in its wide array of home products and filling materials. For more information about United Feather & Down, log on to http://www.ufandd.com or call 847-296-6500.


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Kelley Regan
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