Despite Today’s Economy, Mompreneurs Continue to Thrive

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Mompreneur may soon be found on Wikipedia as the staggering number of moms who start up small businesses grows daily. Despite the economic downturn, many entrepreneurs forage ahead, with many of these new businesses being led by business-savvy moms. Ma Mi Skin Care, a boutique natural skin care line geared to moms, is one of these growing startup companies founded by a Mompreneur from Orlando. Founded in 2009 as a natural resource for busy moms, the product line is derived from natural ingredients that are free of harmful additives such as: parabens, toxins, petrolatums and sodium laureth sulfate.

Ma Mi's redesigned logo

“Small businesses started by busy moms or “mompreneurs”, are the bread and butter of our economy” Wright explains.

Ma Mi Skin Care blends a mom-owned business with a growing product category. According to SPINs data, sales of natural body care products are thriving, with the segment experiencing annual compound growth of 56.9 percent since 2004. Growth of all-natural skin care products is driven by a number of macro factors including an overall health-conscious lifestyle movement, consumer awareness of skin care and its importance to overall health, an increased availability of quality products and continued product innovation.

First launched in 2009, Ma Mi has now re-designed its website to be more user-friendly. Complete with a new blog, a fresh look and industry information, the company’s website and logo has undergone a natural face-lift. The website will serve as a resource to busy moms looking to treat themselves with natural products and information designed just for moms. To celebrate the new look and re-launch of the company’s website (, the company is offering its customers 25 percent off all purchases until October 30, 2010 using the coupon code: MaMiSite.

Ma Mi’s founder, Lee Wright, is a mom of a three-year-old and a five-year-old and has found that her growing business presents an outlet from her life as a mom while keeping her tapped into the fast moving Web 2.0 revolution.

“Small businesses started by busy moms or “mompreneurs”, are the bread and butter of our economy,” Wright explains, “We believe our business will grow organically as more and more moms become aware of Ma Mi Skin Care and our commitment to offering natural products. Ma Mi Natural Skin care provides the most effective, anti-aging properties in a clean, pure and natural line of skin care products. Our complete line is designed specifically to help new moms’ look and feel healthy, youthful, and vibrant as they meet the joys and challenges of motherhood.”

In addition to re-designing its website, Ma Mi uses social media platforms and Tupperware-like parties where mothers can socialize, share skin care tips, and educate each other about moving towards a more natural lifestyle.

Ma Mi's inclusive natural skin care line for moms features traditional products like cleansers, exfoliators and moisturizers, as well as unique potent serums. The products were developed by a team of doctors, pharmacists and chemists who are on the cutting edge of skin care developments and quality control. The team adheres to strict quality standards and uses only top-quality ingredients to produce the highest-quality products possible. In addition to using a higher proportion of top-quality active ingredients than other skin care products, all Ma Mi products feature a pump dispenser designed for quick, one-handed application for the busy mom who often only has one free hand.     Ma Mi Natural Skin care products are not tested on animals. The product line is safe for its users, even during pregnancy, and the packaging is also environmentally friendly.

Ma Mi Natural Skincare is the only natural skincare line clinically designed for the unique needs and challenges of new moms. The company is based in Orlando, Fla. and was founded in 2009 by a mother of two young children who realized the important need for natural skincare solutions designed to address the specific and changing needs of a new mom. For more information about Ma Mi Natural Skincare and to purchase product, please visit

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