Mother-Son Team Rescue the Remains of the Recession Shuttered Family Business to Create Unique iPad Cases for the Web

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Just because you don't know Pythons from Rubies doesn't mean you can't develop for new technologies. After closing a 27-year-old local business, mother and son breathe new life into old materials to create hip, handmade iPad cases for the masses.

"Earl"

The first prototype was made out of three Chinese food placemats and two straw wrappers. The final product is significantly classier, but no less clever.

After being forced to close a 27-year-old family run upholstery business thanks to the economic crunch, mother, Eileen Rounsaville, and son, Brett Rounsaville, have turned their sights on higher technology. Using rescued materials from almost three decades in the upholstery business and leveraging the low overhead of the web, they have begun producing hip, handmade iPad cases of their own design for the masses.

As family and friends helped with the transition, packing thousands of fabrics into a box truck, one thing was clear, throwing it all away was just not an option. "There were just so many fabrics that I had held on to for years because they were so cool. I didn't want to have to throw them away. It would be such a waste." Eileen said.

It was over dinner that very same night that Eileen and Brett created the first prototype for the clever "Rounsa Case" out of three Chinese food placemats and two straw wrappers. The case not only houses and protects a tablet computer, it also easily converts into a stand suitable for use while viewing or typing.

Every week new Rounsa Case designs debut on the rounsa.com site made from the very best of the rescued materials and accompanied by witty descriptions and videos. With names like, "Joe," "Millie" and "Earl," each case has its own unique story and personality that are almost always worth a laugh, if not a purchase.

The cases themselves are thin padded pouches with a flexible plastic core for protection that fold and lock into place after removing the tablet to create a stand capable of supporting your iPad at nearly any angle with more than enough stability to watch videos or type emails.

For addition information on Rounsa Cases visit http://www.rounsa.com.

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Brett Rounsaville
Rounsa
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