I have all the workout options to keep it exciting and make it easy to workout with friends.
San Diego, CA (PRWEB) September 15, 2010
FitPass Network has launched a new fitness membership that provides access to a variety of fitness options in San Diego including gyms, martial arts, pools, Pilates, yoga, and dance studios. With no contracts, commitments, or initiation fees, customers have the flexibility to exercise when and where they want; at a wide range of pre-qualified independent fitness choices. As FitPass Network Member, Lisa Wares says, "I have all the workout options to keep it exciting and make it easy to workout with friends. The best part is that I just show up with my FitPass card. That's it. Too easy."
The fitness industry in the US has evolved considerably over recent years. It has grown from local gyms and fitness groups to a $19 billion dollar industry serving 45.5 million health club members. Traditional gyms have been a staple of American culture since 1848 when the Turner group began opening gyms in major US cities and the growing movement was fueled by the spread of YMCAs across the country. Fitness options have expanded to offerings from different countries such as Bikram Yoga and Latin Dance, as well as newly popular alternatives like Pilates and boot camps. As health and exercise have increased in public awareness over the decades, multiple celebrity and non-celebrity endorsed fitness products have made their way into households everywhere.
This evolution has also led to a consolidation into large corporate fitness centers like 24-Hour Fitness, LA Fitness, Bally’s, and other regional chains. These larger gyms take advantage of economies of scale and can offer customers numerous locations over a wide geographic reach. 24-Hour Fitness has over 400 locations alone and many of the independent fitness locations are finding it difficult to compete with these large corporations despite having excellent offerings. This is much like the effect Wal-Mart has had on the consumer goods retail industry.
Many customers of these gyms are frustrated with the status quo of long-term binding contracts and the limited offerings provided. This included founder and president of FitPass Network, Michael Keplinger. In an attempt to “scratch his own itch”, he initiated a market research project as an MBA student at UCSD’s Rady School of Management to determine if there were other dissatisfied fitness customers like himself. “I found that I wasn’t alone in my disappointment in the status quo of fitness memberships and set out to create an option where people could enjoy all the different ways to exercise while not having to deal with long-term contracts.”, said Mr. Keplinger about his inspiration for FitPass Network. “We hope to break the routine of exercising, by providing access to multiple fitness locations that fit anyone’s taste and schedule, including options that you may never have thought of trying.”
About FitPass Network
FitPass Network provides a health and fitness membership allowing access to numerous and varying facilities such as traditional gyms, yoga studios, Pilates studios, dance studios, martial arts, swimming, racquet sports, and other new exercise trends within our network of participating fitness centers. Members are able to choose a fitness membership that fits their unique needs without initiation fees, long-term contracts, or being bound to one facility. FitPass Network is currently offering fitness locations in Hillcrest, Mission Hills, North Park, Pacific Beach, and Point Loma, and is expanding throughout San Diego County.
Copyright © 2010 FitPass Network LLC