SpeakerText Creates Interactive Video Transcripts to Make Online Video More Social, Launches Public Beta, Ooyala Support

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Silicon Valley startup SpeakerText re-designs product to focus on video quote sharing and comes out of private beta; launches support for Ooyala and self-hosted videos.

SpeakerText is the future of online video engagement, accesibility and sharing. No question.

SpeakerText, the red-hot angel-backed, Silicon Valley startup re-designs product to focus on sharing and comes out of private beta today.

“Our interactive transcripts make video searchable, but that’s just the beginning,” says CEO Matt Mireles. “In SpeakerText, we’re building a new, parallel universe of user engagement for online video. It’s going to change how people use the internet.”

New Paradigm of Video Engagement
SpeakerText creates interactive video transcripts for online video.
Read the full transcript (iPhone & iPad compatible)
Skip to interesting moments in the video by searching & clicking on the transcript
Share video quotes with URLs that start the video at that exact quote
Transcripts get indexed by Google for SEO

Hosted Service Focuses on SEO, Engagement
SpeakerText provides an integrated suite of hosted services for online video publishers.

Create high quality video transcripts
Host transcripts in the cloud using Amazon's global CDN
Automatically detect videos on a publisher’s website
Load the transcript into the site's HTML so it gets indexed by Google for SEO 
Generate video keywords via analysis of the transcript for additional SEO

SpeakerText launched a much-publicized private beta just two weeks ago on September 8, 2010, receiving coverage from TechCrunch, ReadWriteWeb and Beet.tv.

Market Response
Since launch, Mireles says the company has been flooded with inquiries from major mainstream and internet media companies.

“The market has been dying for something like this,” says Mireles. “The real sticking point has been the transcription. Unlike purely automated services, we add humans to the process, which lets us guarantee consistent high quality across a variety of video sources.”

Public Beta
As of today, SpeakerText is officially in public beta, which means that now anyone can sign up for an account. In addition, the service is freshly compatible with Ooyala and self-hosted videos using the JW player, adding to existing integrations with Brightcove, YouTube and Blip.tv.

In addition, SpeakerText has been redesigned to emphasize sharing video quotes, adding a column with Facebook and Twitter sharing buttons to the left side of the transcript.

Long Road to Success
SpeakerText is the brainchild of Matt Mireles, an award-winning journalist whose work has appeared in Newsweek and the New York times, Matt Swanson, an artificial intelligence researcher at Carnegie Mellon University, and Tyler Kieft, a former software engineer at IBM and Lockheed-Martin.

After being given up for dead by the leading venture capitalists of Silicon Valley, the trio moved into a cramped apartment together in Pittsburgh. With the CEO sleeping in the dining room at night, the team solidified, developing a sense of scrappy self-reliance that not even the best of formal incubator programs could hope to instill.

“Everyone said we were destined to fail,” says Mireles, “and we didn’t. People are blown away by what we’ve built, and now those same people who left us for dead are knocking on our door.”

Related Articles:
Beet.tv: http://www.beet.tv/2010/09/speakertext-produces-clickable-transcripts-from-videos-from-youtube-bliptv-brightcove-and-ooyala-vim.html (VIDEO)
TechCrunch: http://techcrunch.com/2010/09/07/speakertext-crowdsources-micro-tasks-to-automate-video-transcripts-100-beta-invites/
ReadWriteWeb: http://www.readwriteweb.com/archives/speakertext_builds_the_missing_text_layer_for_onli.php

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