Kathy Ireland and Mon Cheri Design New Dress Collection

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Mon Cheri Bridals, LLC and entrepreneur and designer Kathy Ireland have signed a contract for Kathy to be the chief designer for the 2be Bride brand

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In the world of weddings, 2be is a wonderful place for our collections. Everyone at kathy ireland Worldwide is thrilled by this new relationship," said Kathy Ireland.

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Launching Spring 2011, the new kathy ireland Weddings by 2be designs will include bridal, bridesmaid and mother of the bride styles. Kathy’s longtime passion to offer practical solutions for people in love has come to fruition in the marriage of these two companies. With her past experience in designing bridal jewelry for the kathy ireland Bridal brand as well as for numerous other collections, Kathy brings a refreshing perspective and design direction to the 2be brand.

"It is a great joy to join the extraordinary team at 2be in serving brides and their families. It is critical to me that our involvement be authentic and hands on. Our companies have enjoyed discussions for years before this dream became a reality. To offer bridal fashion solutions, we were open to only one partner, Steve Lang and his incredible organization. 2be and it's related entities are strategic, deliberate and gifted in design, marketing and innovation. We believe this is a wedding that will lead to a great and lasting marriage. In the world of weddings, 2be is a wonderful place for our collections. Everyone at kathy ireland Worldwide is thrilled by this new relationship," said Kathy Ireland.

Mon Cheri Bridals CEO, Steve Lang adds, “To say I’m thrilled that Kathy has partnered with Mon Cheri is an understatement. She is one of the most influential women in home and apparel design. The kathy ireland brand has been acknowledged by Forbes as being responsible for retail sales of 1.4 billion dollar a year. kiWW has five Good Housekeeping Seals and is one of the top 15 furniture brands in America. As chief designer, Kathy has added a breath of fresh air to the 2be line. Her dedication to the American public, especially people in love, is admirable and contagious. I have no doubts that this partnership will last for years to come.”

The launch of kathy ireland Weddings by 2be will include a heavily publicized multi-media campaign including television, Internet and print advertising. For the high quality product kathy ireland Weddings by 2be provides, the collection will be affordable.

For more information on kathy ireland Weddings by 2be, contact Marketing Manager, Cindy Horne at 609.530.1900, ext. 118 or chorne(at)mcbridals(dot)com.

For more information on kathy ireland WorldWide, please contact President, COO, Stephen Roseberry at (310) 557-2700 ext. 110 or sroseberry(at)sterlingwinters(dot)com

About 2be
Founded in 2003, the 2be Bride collection was created by Mon Cheri Bridals, LLC, an award-winning manufacturer of wedding dresses, evening wear and children’s dresses. Today, Mon Cheri produces over twenty branded special occasion product lines worldwide, including the three 2be collections. Only the finest stores around the globe carry the 2be product and cater to all types of budgets. Crafted from a variety of fabrications with hand-worked embellishments, 2be offers a flattering fit for every body type. The brand provides high-quality fashion for the bride, mother of the bride and bridesmaids.

Each 2be wedding dress encompasses one of three distinct personalities: the princess bride, the sensual and sophisticated bride and, the traditional bride. The 2be bridesmaid dresses are a collection of chic and versatile dresses designed to be worn again for other occasions. The third collection, 2be mother of the bride, is created to provide
body-conscious style for the youthful mother of the bride or groom.

The 2be offices are located in Trenton, NJ. Additional information is available at 2bebride.com and moncheribridals.com.

About kathy ireland Worldwide®

kathy ireland Worldwide® (kiWW®) is the design and marketing firm founded in 1993 by CEO and Chief Designer, Kathy Ireland. The mission statement of kiWW® is

“…finding solutions for families, especially busy moms.”™

kiWW® turns to design experts in many areas, kiWW® Brand Solutions include ACafe Society by Chef Andre which addresses cooking and entertaining and Jardin J du J by Nicholas Walker, which celebrates the garden’s of the world and brings the outdoors in.

Forbes.com names Kathy Ireland one of the 20 Best-Branded Women on Twitter. Forbes Magazine reports that kathy ireland Worldwide® (kiWW®) is a “design empire which grosses over 1.4 billion dollars annually in retail sales.” 2010 License Global Magazine names kathy ireland Worldwide #28 most powerfully licensed brand globally.

kathy ireland Worldwide® products include furniture, flooring, lighting and accessories, window treatments, home office and entertainment, leather and microfiber, infant, youth and adult top of bed, bedding, candles, hand-painted fine porcelain, decorative shelving, jewelry, apparel, fresh-cut flowers, skin-care for men and women, wall coverings, ceiling fans, mattresses, totes, hand bags, travel bags, frames, wall decor, clocks, Design It Yourself jewelry and crafting supplies, kitchen and bath cabinetry, infant furniture, Ready to Assemble (RTA), decorative shelving, fine jewelry, wigs and hair extensions, real estate, vacation events, wedding program licenses, music and film licenses, publishing and greeting cards. Kathy serves as Chief Designer for Window World, America’s largest home renovation company. Kathy is the author of six books: Powerful Inspirations: Eight Lessons that Will Change Your Life, Real Solutions for Busy Moms: Your Guide To Success and Sanity, Real Solutions for Busy Moms Devotional: 52-God Inspired Messages for Your Heart and children's books: What Do Mommies Do?, An Angel Called Hope and Mona’s Favorite Words.

kiWW® maintains offices and design studios in Los Angeles, Rancho Mirage, and Santa Barbara, CA, Hawaii and Israel. Additional information is available at kathyireland.com.

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Jennifer Mitzkus
JM-PUBLICITY
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