Promoting Ethics in Higher Education Marketing

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The CollegeBound Network Among the Founding Organizations of Education Marketing Council.

In other words, what's good for the student is good for the school. That's why EMC is committed to helping its members market their institutions ethically and effectively.

Good marketing is good for business – as long as it’s ethical. When an organization misrepresents its products and services, consumers are left with empty pockets and unfulfilled promises: a lose-lose situation. The higher education industry has recently come under fire as a result of poor business practices by some institutions, much to the dismay of the reputable members of the education community.

Enter the Education Marketing Council (EMC), a professional member service and advocacy organization dedicated to identifying and promoting marketing practices in postsecondary education that are in the best interests of students and the institutions that serve them.

According to Greg O’Brien, CFO of The CollegeBound Network, a school’s success is determined by more than the number of students it attracts – it is determined by the students it retains. “In other words, what’s good for the student is good for the school. That’s why EMC is committed to helping its members market their institutions ethically and effectively.”

As one of the founding partners of EMC, The CollegeBound Network, a leading postsecondary education portal, continues to demonstrate its longstanding dedication to the success of students and their schools. “As one of the founding partners of EMC, The CollegeBound Network, a leading postsecondary education portal, continues to demonstrate its longstanding dedication to the success of students and their schools. ''CollegeBound is delighted to be playing a major role in EMC,'' O’Brien explains. ''Over the past 18 months, we have worked with non-profit and proprietary school and education marketing leaders as well as lawmakers to build a thorough, meaningful organization. We believe EMC and its resulting Best Practices Guidelines will set a new standard across educational marketing and advertising.''

As one of the founding partners of EMC, The CollegeBound Network, a leading postsecondary education portal, continues to demonstrate its longstanding dedication to the success of students and their schools. ''CollegeBound is delighted to be playing a major role in EMC,'' O’Brien explains. ''Over the past 18 months, we have worked with non-profit and proprietary school and education marketing leaders as well as lawmakers to build a thorough, meaningful organization. We believe EMC and its resulting Best Practices Guidelines will set a new standard across educational marketing and advertising.''

The EMC is designed to provide education and information regarding a code of best practices, guidelines for effective advocacy, research, a Web site forum, and a resource directory for schools seeking service providers. Its membership is open to all employees associated with accredited and/or state-licensed postsecondary schools as well as those who provide marketing support to the schools.

EMC is an affiliate of the Direct Marketing Association, the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques.

About The CollegeBound Network
More than 3.5 million surfers utilize The CollegeBound Network's resource sites each month, which include CollegeBound.net, CollegeSurfing.com, MyGlobalEducation.com, SpaBeautySchools.com, TopCareerSchools.com, Advanced-Degrees.com, and others. Since 1987, The CollegeBound Network (CBN) has worked with America’s leading colleges, universities, and career schools in connecting learners with educational opportunities. CBN specializes in recruitment lead generation solutions for 1000+ educational institutions and 3,500 campuses, using its content-rich portals.

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Gina LaGuardia
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