Mount Laurel, NJ (PRWEB) September 29, 2010
It starts with a simple change, a minute shift in biology that goes unnoticed – until diagnosis. Pediatric cancer is caused by a mutation in the gene, and this one change spurs health deterioration, painful treatment, family stress, and absence from school and sports. To provide relief during the stresses of treatment, Association Headquarters, Inc. (AH) and Dreyer’s/Edy’s® brands are partnering in an innovative program to provide frozen, all natural Fruit Bars to children undergoing cancer treatment.
“This initiative came out of AH’s Corporate Social Responsibility Committee, and we’re thrilled to have Dreyer’s and our client partners embrace the opportunity,” stated Bob Waller, CAE, President and Chief Operating Officer at Association Headquarters. “With many AH client partners connected to pediatric cancer patients, this partnership is a natural fit. We’re excited to make an impact through our united efforts.”
"Dreyer’s and Edy’s Grand Ice Cream is proud to partner with Association Headquarters in this program where our all-natural Fruit Bars loaded with real fruit can provide healthy and welcome relief for kids undergoing cancer treatment," said Jia Li, Fruit Bars Associate Brand Manager.
With the donation of coupons from Dreyer’s and the website development, printing, and marketing services from Association Headquarters, members of AH client partners will have access to a dedicated website to print coupons for their patients. The partnership launch in September coincides with Childhood Cancer Awareness Month, a national campaign to foster awareness of issues surrounding pediatric cancer including risk, treatment, and research developments. AH client partners participating in the initial launch include the Medical Dosimetrist Certification Board (MDCB) and the American Society for Histocompatibility and Immunogenetics (ASHI).
About Association Headquarters, Inc.
Mt. Laurel-based Association Headquarters, Inc. (AH) is a leader in the field of voluntary organization management. For 32 years, the company has provided executive management, trade show management, meeting and convention planning, public relations, marketing, creative services, membership development and administrative support for trade associations and professional societies, and today, manages 27 non-profit trade associations and professional societies. AH holds a dual charter accreditation with the AMC Institute to ANSI standard, and the American Society of Association Executives. For more information, visit http://www.associationheadquarters.com, connect with Association Headquarters on Facebook and follow @AssociationHQ on Twitter.
Dreyer’s Grand Ice Cream, Inc. is a division of Nestlé USA, which is owned by Nestlé S.A. of Vevey, Switzerland the world’s largest nutrition, health and wellness company. Dreyer’s manufactures, markets and distributes a full spectrum of ice cream and frozen snacks. The company’s premium products are marketed under the Dreyer’s brand name throughout the Western states and Texas, and under the Edy’s® brand name throughout the remainder of the United States. Brands manufactured or distributed by Dreyer’s in the United States include Dreyer’s® Grand, Slow Churned®, Dibs®, Loaded, MAXX, Fruit Bars, Nestlé Crunch®, Drumstick®, Butterfinger®, Toll House®, Push-Up®, Delicias, Frosty Paws®, Eskimo Pie®, The Skinny Cow™ and Häagen-Dazs®. Internationally, the Dreyer’s brand extends to select markets in the Far East and the Edy’s brand extends to the Caribbean and South America. For more information on the company, please visit http://www.dreyersinc.com.
In the U.S. the Häagen-Dazs trademark is licensed to Nestlé by General Mills and sub-licensed to Dreyer’s by Nestlé.