Eastwick Communications and Traackr to Share New Approach to Helping Companies Understand Where and How Influence Happens in their Market

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Ragan’s PR Daily to host webinar on new influence dynamics and communications strategies

Top integrated communications firm Eastwick Communications and Traackr, a leading application for identifying and ranking online influencers, will join together to teach public relations professionals an innovative and quantitative method of targeting and engaging key influencers. Barbara Bates, principal of Eastwick Communications, and Derek Skaletsky, chief business developer for Traackr, will conduct a webinar – “How to identify the influencers in your marketplace to score more coverage and drive sales” – for Ragan’s PR Daily on September 28.

Together, Bates and Skaletsky will reveal insight into a data-driven approach to targeting influencers within any market. Webinar participants will learn strategic techniques to integrate influencer relations into their own public relations offerings. The session will also answer a variety of questions regarding what influence is and how it’s measured. The two will share case studies on how a data driven approach to finding influence opens up new and effective means of leveraging online channels to build awareness, increase engagement and drive preference for a brand.

Date: Tuesday, September 28, 2010
Time: 1:00 p.m. PT
Speakers: Barbara Bates, Principal, Eastwick Communications and Derek Skaletsky, Chief Business Developer, Traackr
Webinar Information and Registration: https://store.prdaily.com/ProductDetails.asp?product=Y0TP13&listshow=Webinars&catid=FB9AE2D34AB9403EAEFAFD67FBA5530B&grfr=Yes

As the founder of an independent communications agency with over 20 years of experience, Barbara Bates has developed strategic programs to serve Eastwick’s clients using an inventive blend of creativity and analytics. Bates is a thought leader in the field of public relations with her dynamic approach to uncovering and engaging with market leaders through the Eastwick Architecture of Influence methodology. Based in Silicon Valley, Eastwick has launched companies like Palm and WebTV and worked with large brands like Adobe, HP, Seagate and Sun Microsystems.

Derek Skaletsky is the head of Traackr’s Business Development team, which maintains the company’s client relations. Knowledgeable in all facets of Traackr’s online influence identification and conversation monitoring platforms, Skaletsky is a magnate in influencer relations measurement.


“It’s more important than ever for companies to understand who and what’s influencing their market and many are using outdated models to do that. Influencers now come in all shapes and sizes. They’re not only media and analysts anymore. New approaches are needed to find these points of influence and to develop a communications strategy that will leverage them to drive business forward in a measurable way."

  • Barbara Bates, principal Eastwick Communications

“At TRAACKR, we've focused very hard on ‘cracking the code’ to uncover and quantify online influence in a very objective way. It's only when partners like Eastwick add an intelligent, strategic and qualitative layer on top that the magic can happen. With this webinar, we want to help other professionals be more effective by applying their communications knowledge to that analytical data.”
-Derek Skaletsky, chief business developer Traackr

Related Links:

Eastwick ContentHub: http://blogs.eastwick.com/


Press Contact
Katie Zeiser    
Eastwick Communications
(650) 480-4017

About Eastwick Communications
Eastwick Communications is one of the top independent integrated communications agencies in the country with specific expertise in enterprise technologies, consumer technologies and the SMB market. Using a unique blend of art and analytics to develop comprehensive, strategic communications programs, Eastwick provides a full range of inbound, outbound and word of mouth services customized to reach key individuals and groups who are leading online conversations and shaping opinions in its clients’ markets. For more than 18 years, Eastwick has helped put emerging technology companies on the map, build category leaders into multi-billion dollar enterprises, and develop global businesses into powerhouse brands.

About Traackr
Founded in 2006, Traackr is the leading platform for finding, ranking and tracking online influencers. With the web's influence growing greater every day, it is essential to find those individuals who are driving opinions and decisions. Traackr's unique technology allows communications professionals to uncover and track these leading voices in any topic, market or online conversation.


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