the networking event of the year.
Hoboken, NJ (Vocus) September 20, 2010
Responding to an invitation to compete in The New York Enterprise Report Small Business Awards, eMazzanti Technologies— a Hoboken/NYC-based IT support and computer network management consultant—submitted its entry into the Sales and Marketing category.
The New York Enterprise Report produces the annual awards program honoring the achievements and accomplishments of the 500,000+ small businesses throughout the tri-state area. The Small Business Awards program is featured throughout a 9-month campaign in The New York Enterprise Report. In its 5th year, the sold out 2006 - 2009 Awards program has had an average attendance of 400 people and is referred to as “the networking event of the year.”
The eMazzanti sales and marketing category entry focuses on leveraging customer, vendor and employee relationships.
Sales and Marketing Expertise Based on Relationships
eMazzanti's sales and marketing program has been a text-book focus on the basics: relationships with a few twists thrown in. For example, eMazzanti is passionate about maintaining high customer and employee satisfaction, garnering referrals from existing customers, making sure its vendors are treated well and finding ways to leverage OEM relationships to enhance marketing efforts while lowering overall costs. The results have been impressive.
Referrals from Existing Customers Yields Double Digit Growth Over 10 Years
It happened in 2009, just like it happened in the 9 prior years: consistent, double-digit growth. The best sales people eMazzanti has is its cadre of existing customers. Customer satisfaction is fiercely sought after and managed. For example, the entire Trouble Ticket system is built on a 24x7 solution that provides instant response for customers that subscribe to its unique eCare family of services such as 24x7 network monitoring, business continuity and disaster recovery, and Exchange 2010 hosted email, calendars and shared files.
eMazzanti Technologies greets its prospects and customers with the latest emerging information technology, and that's just the start. The Windows 7 Media Center enables management to dynamically upgrade the content of PowerPoint presentations to include the customer’s name and company logo. At other times, the large-format LCD screen displays a rotating sequence of company events and personnel photos. The company has also created a “Where-in-the-World”-style marketing effort with its own eMazzanti brand of hats and T-shirts that customers can take on their world travels to be shown later in photos. Participating customers receive a personal thank-you note from the president and a free Microsoft Zune MP3 player.
“We use digital signage in our office foyer,” said Mazzanti. “It impresses customers and adds an incredible level of class to the image of our company. Employees are also keenly aware of how we treat our customers from the moment they first have contact with us."
eMazzanti also has a best-of-breed Trouble-Ticket system that tracks each customer’s incident so the resolution is speedy with minimum customer business disruption. Further, the system solicits instant customer feedback so management can monitor satisfaction levels.
Leveraging OEM Relationships Cuts Marketing Budget by 50%
During 2009, eMazzanti Technologies continued to actively pursue deep relationships with OEMs such as Microsoft, HP and WatchGuard as part of its overall marketing program. In each instance the relationship has grown because eMazzanti has committed itself to the understanding, training and marketing of top industry products and brands. eMazzanti has achieved top-partner honors from each of the OEMs as well. The benefit to eMazzanti’s customers has translated into written and video case studies, the ability to use "first-mover”, leading edge technology and worldwide marketing exposure at launch events, a rare opportunity for most of eMazzanti's customers. Litzky PR and Mayer Berkshire, current customers of eMazzanti, explain the benefits they received from a recent case study opportunity with Microsoft.
“Litzky PR was invited to participate in a Microsoft case study because of eMazzanti’s relationship with Microsoft. As a small agency with a large client load, we are always looking for ways to work more efficiently and provide our clients with better services,” noted Josslynne Lingard-Welch, senior account manager. “Through our participation we were able to maximize our employees' work time regardless of where or when they were working.”
Robert Mayer, president, Mayer Berkshire, commented on why his company decided to accept eMazzanti’s invitation to participate in a Microsoft case study and become one of eMazzanti’s early adoption customers. “We decided to participate in a Microsoft case study mainly because Microsoft Operating Systems have helped grow our business. With the help of eMazzanti Technologies we learned how to use key features of Windows to increase productivity. We focused on using Microsoft in our Customer Service department to search for product info. Our reps now type a style number into “start-search” and quickly get style info, pictures, emails, and other information related to the style. They pass this information to our customers and better fit them to a style. We’ve seen an increase in productivity and a decrease in returns as a result of this new practice.”
Internal Marketing-Zero Turnover Key to Customer Satisfaction and Sales
Over the last four years, eMazzanti has had zero staff turnover. This consistency not only validates the level of employee satisfaction but delivers a consistent level of service and satisfaction to its customer base. “Not many companies think of internal-marketing to employees to make sure they attract and retain the best,” said Mazzanti. “In marketing-math, zero employee turnover equals 95% customer satisfaction levels and double digit growth.”
Vendor Engagement and Relationships Highly Valued
eMazzanti treats each vendor like one of its customers. "Happy vendors give us their best ideas and help us rapidly solve problems," said Mazzanti. "In return we pay them on time, seek their counsel regularly and make sure they are getting what they need from us."
About eMazzanti Technologies
With a company name that sounds more like a purebred, high-performance sports car than a IT support and consulting firm, eMazzanti Technologies is all about delivering powerful solutions such as computer network management, network troubleshooting, business continuity and disaster recovery, green computing, mobile workforce technology, information security and business information optimization in the most efficient manner possible. The Hoboken, N.J., firm is located in one of the most densely populated - and competitive - regions in the U.S. It provides business technology consulting services for companies ranging from home offices to multinational corporations throughout the New York metropolitan area and in three countries. For more information contact: Carl Mazzanti 201-360-4400 or emazzanti.net.