Blue Sky Factory Bridges the Gap Between Email Marketing and Social Media

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SocialSync Helps Marketers Get More Out of Email Databases with Social Data

Chris Brogan, social media expert: “SocialSync answers a lot of your basic strategy questions and helps you start to understand your social plan of action...[It] will definitely be a game-changer..."

Blue Sky Factory, an industry leading email service provider (ESP), today announced the release of SocialSync, the newest addition to their email marketing product and service offerings. SocialSync allows marketers to extend and optimize their marketing messages by adding publicly-available social data to their existing email database.

With the data SocialSync provides, marketers can create deeper connections with their audience, jump-start social media campaigns, and target messages based on subscribers’ activities on the social web.

Social media expert Chris Brogan reviewed SocialSync: “SocialSync answers a lot of your basic strategy questions and helps you start to understand your social plan of action. For companies that aren’t sure what they’re doing with social media but have a robust email marketing program already in place, SocialSync will definitely be a game-changer and help give their nascent social campaigns a real shot in the arm."

As part of Blue Sky Factory’s Publicaster email marketing platform, SocialSync allows marketers to target their audience based on:

  • Social Demographics. Segment users based on social network gender and age information.
  • Social Users. Connect with subscribers on popular social networks, including Facebook, Twitter, and LinkedIn to establish a social media strategy quickly.
  • Social Influencers. Target popular subscribers with a high number of connections/friends/followers to rapidly build influence.

“Email marketing and social media are increasingly being used to get more out of organization’s online marketing efforts, and SocialSync bridges the gap between these channels in a way that nothing else does,” said Blue Sky Factory CEO Greg Cangialosi. “SocialSync not only allows marketers to multiply the power of their database, but also gives them what they need to grow a strong social media community.”

About Blue Sky Factory:
Blue Sky Factory is an industry leading email service provider. Through their web-based email marketing application Publicaster and commitment to exceptional client services, Blue Sky Factory helps companies grow their business through email marketing. By integrating their online platform with industry-standard tools including Google Analytics, Salesforce.com, and prominent social networks like Twitter, Facebook, and LinkedIn, Blue Sky Factory provides marketers with the tools they need to create, deliver, and track full customizable online marketing campaigns. Founded in 2001, Blue Sky Factory works with clients in industries including tourism, communications, education, entertainment, finance, government, healthcare, retail, and technology. Visit blueskyfactory.com or call 866.216.2583 for more information.

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