Burt’s Bees Expands Use of Retail Solutions to Improve On-Shelf Availability

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Extension to Third Retailer Follows Successful Retail Solutions Implementations in the Drug Channel

We chose Retail Solutions because of their unique action-oriented approach to on-shelf availability

Retail Solutions Inc., the leading solution provider helping consumer packaged goods (CPG) companies create value from operational downstream data, today announced that Burt’s Bees, a leading manufacturer of earth-friendly natural personal care products, has chosen its On-Shelf Management solution to reduce out-of-stocks at a third leading US retailer.

“We chose Retail Solutions because of their unique action-oriented approach to on-shelf availability,” said Pete Alberse, Senior Vice-President of Sales, Burt’s Bees. “We believe that phantom inventory is one of the major drivers of our out-of-stocks. Retail Solutions has developed a great algorithm to identify phantom inventory before it creates on-shelf availability issue, and they also offer actionable, proven processes that ensure systematic action is being taken on the basis of their alerts – so that we can avoid losing sales.”

Retail Solutions On-Shelf Management corrects perpetual inventory before it even affects replenishment, identifies out-of-stocks earlier and more accurately than traditional approaches but also systematically determines their root cause (such as phantom inventory, distribution voids, replenishment settings…) to prevent their reoccurrence. The solution leverages proprietary algorithms developed over several years of research and development in partnership with the world’s largest CPG companies.

Using Retail Solutions’ insights, Burt’s Bees will adopt a dual approach to improve on-shelf availability:

•Burt’s Bees will compensate perpetual inventory inaccuracies by leveraging Retail Solutions’ proven “Distribution Center Push” approach
•Alerts will also be channeled to merchandisers to drive phantom inventory correction at the store level

“We are delighted to continue expanding our relationship with Burt’s Bees,” said Alex Hase, Vice-President of Sales, North America, Retail Solutions. “Our strategy has always been that downstream data projects create significantly more value when they are complemented by applications such as On-Shelf Management, going beyond simple slicing-and-dicing of the data. With this new project, we look forward to contributing to the growth of Burt’s Bees sales across retailers by enabling superior on-shelf availability.”

Burt’s Bees also has implemented Retail Solutions at two retailers in the drug channel, where the customer teams use Retail Solutions’ Retail Execution Management platform to transform retailer downstream data, such as point-of-sale and inventory data, into actionable reports, insights and alerts.

“We are in search of sales growth and competitive advantage in all channels, at each retailer,” added Alberse. “Leveraging retailer downstream data both for visibility purposes but also to drive systematic improvements is a core strategy for Burt’s Bees. Retail Solutions helps us achieve this strategy by providing us with insights helping us determine where we should invest and apply resources both tactically, at the team-by-team or even at the store level and strategically, across retailers and channels.”

About Retail Solutions Inc.

Retail Solutions powers Retail Execution Management. Retail Solutions develops and delivers a comprehensive suite of Software-as-a-Service (SaaS) solutions that turn downstream data, such as point-of-sale (POS), supply chain, merchandiser feedback and customer loyalty data into actionable visibility into the store and onto the shelf.

More than 350 leading companies such as 3M, Abbott, Bausch & Lomb, Bayer, Colgate-Palmolive, Clorox, Heineken, HP, Kao Brands, Kraft, Nestlé, Novartis, Procter & Gamble, Reckitt-Benckiser, Schering-Plough Corp. and Unilever trust Retail Solutions to grow their retail sales, maximize in-store operation productivity, plan and execute more effective promotions, reduce their costs and join efforts with retail partners to improve shelf availability and consumer satisfaction. Please visit http://www.retailsolutions.com for more information.

About Burt’s Bees

Burt's Bees is a leading manufacturer of earth-friendly natural personal care products. The company manufactures more than 150 products in categories such as lip care, face care, body care, hair care, men's grooming, baby care and outdoor remedies. Burt's Bees® products are carried in nearly 30,000 retail outlets, including major grocery and drug store chains in the U.S., United Kingdom, Ireland, Canada, Hong Kong and Taiwan.

Media and Analyst Contact Information:
Cedric Guyot, +1 (650) 390-6106, cedric.guyot(at)retailsolutions(dot)com

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Cedric Guyot
Retail Solutions, Inc.
650.390.6106
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