New Launch of GreatUsefulStuff.com

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http://www.GreatUsefulStuff.com is a brand new website that along with serving as the exclusive home for the complete collection of Kangaroom Storage organizing products, will provide an edited and refined selection of home and lifestyle products that all have a stylish aestetic, ultimate functionality and universal application. The website is unique in its navigational opportunities as well as the relevant content it will offer for its customers.

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GUS was conceived to offer consumers a wide range of product choices without the mass market shopping approach. We add value in terms of providing content and refined scope.

A brand new online retailer, http://www.greatusefulstuff.com, is launching its website today, which will provide an edited and refined selection of home and lifestyle products that all have a stylish aesthetic, ultimate functionality and universal application. Since the discovery of fire, there has been an ever-evolving history of great useful stuff. The goal of this website is to provide the best new products at the best prices.

Many online shoppers get overwhelmed sorting through pages of search results when looking for products from furniture to pet accessories, and are looking for a single shopping website that reflects their purchasing criteria: products that are Great and Useful and have the right Look. GreatUsefulStuff.com(GUS) offers consumers a unique online experience by allowing shoppers to search for products by lifetime events (new baby, going to college, moving into a new home, etc.), by lifestyle choices (supermom, tech daddy, nest builders, etc.) and by solutions to common problems (kids room chaos, tech travel trauma, linen closet avalanche, etc.). Another special feature of the GUS experience is the Tip Library that offers shoppers great useful tips related to each product. “By providing relevant organizing and lifestyle tips related to specific products, our customers will have an enriched shopping experience that will distinguish GUS from other impersonal shop engines”, says Jeff Block, CEO and Founder of Blockware, LLC.

GUS will be the only online retailer to carry the complete line of Kangaroom Storage organizing products that have been featured recently on the Today Show MSN, the Wall Street Journal, and Gizmodo.com, and will also carry the Umbra product line and many other cutting edge product designers.

“GUS was conceived to offer consumers a wide range of product choices without the mass market shopping approach. We add value in terms of providing content and refined scope. We carefully select each product to ensure that it conforms to our GUS standards of Great and Useful, so our customers can rely on us to edit the product universe for them.” says Jeff Block.

About Blockware LLC:
Founded in 2003, Blockware is a design and home furnishing company that creates a wide array of products for national retailers, and then in 2006, started their own proprietary brand of organizing products called Kangaroom Storage.
Kangaroom Storage has gained international recognition as an innovative creator of organizing solutions for home, office, technology, and travel. They have garnered press coverage for their awardwinning products including their popular Bamboo Laptop Stand, their Phone/PDA Wall Mountable Charging Station and their Stackable Storage Boxes. This year, Kangaroom’s Recycle Bags were nominated for The Green Award for Most Eco-Friendly Organizing Product at the Los Angeles NAPO Awards.

Inquiries, interviews and product reviews are welcomed and encouraged.

Press Contact:

Karen Block
Director of Public Relations
karen(at)blockware(dot)org
415.522.0616

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Karen Block
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