Carlsbad, CA (Vocus) September 14, 2010
Snack the healthy way! DESIGNER WHEY is introducing The Biggest Loser protein bars as a new product extension within in its popular line of The Biggest Loser Protein. Getting healthy and staying on track with your fitness goals couldn’t get any easier with the two new, delicious flavors – Vanilla Almond and Honey Peanut. As DESIGNER WHEY marks its second year with NBC’s hit weight loss program, The Biggest Loser Protein Bars offer another convenient way to Help Halt Hunger Between Meals?.
With only 120 calories, 6 grams of protein and 4 grams of fiber per bar, getting extra protein and fiber into your diet is a snap. "The NEW Biggest Loser Protein Bars are just another great tasting way for me to feel in control of my life on the go, I love them" said Ali Vincent, winner of “The Biggest Loser” Season 5 and the first female Biggest Loser. The Biggest Loser Protein is licensed through NBC Universal Television Consumer Products Group and Reveille LLC.
“Our new protein bars will now offer our contestants and viewers a new and delicious way to include healthy protein that is important for exercise recovery and nutritional support between meals,” said Chad Bennett, Vice President Brand Development and Production at Reveille. “It is just another way innovation and the tools from the show are becoming available for our viewers.”
Contestants on “The Biggest Loser” Season 10 will use The Biggest Loser Protein Bars by DESIGNER WHEY in their quest for better health on the show, and beyond. Viewers at home can also use the new Biggest Loser Protein Bars to make steady progress along their weight loss journey – just like the contestants. “Designer Whey has been a tremendous partner for ‘The Biggest Loser’ brand and The Biggest Loser Protein Bars are a delicious addition to our protein product line,” said Kim Niemi, Senior Vice President, NBC Universal Television Consumer Products Group. “What I love about the new protein bars is that they are a healthy snack that fits perfectly into an active lifestyle.”
The Biggest Loser Protein by DESIGNER WHEY is available in four signature flavors-Red Raspberry, Chocolate Deluxe, Vanilla Bean and now New Lemonade at retailers nationwide. The fruit flavors are available in single serving packets. The Biggest Loser Protein?2GO® is easily mixed in a bottle of water, is convenient and is perfect for the on-the-go lifestyle.
ABOUT “THE BIGGEST LOSER”
“The Biggest Loser” airs on NBC Tuesdays at 8 pm (ET). The first reality series where everybody "loses," “The Biggest Loser” challenges and encourages overweight contestants to shed pounds in a safe and recommended manner through comprehensive diet and exercise as they compete for a grand prize of $250,000. Hosted by Alison Sweeney, the series provides the contestants with challenges, temptations, weigh-ins and eliminations until the final contestant remains to claim the title of "The Biggest Loser." Each team works out under the supervision of professional trainers Jillian Michaels and Bob Harper. “The Biggest Loser” is a production of Reveille LLC, 25/7 Productions and 3 Ball Productions.
Beyond the U.S. where more than 100 episodes of the show have aired, “The Biggest Loser” has become a worldwide hit appearing in over 90 countries and produced in 28 countries. Since its debut in 2004, “The Biggest Loser” has grown to become a standalone health and lifestyle brand by developing tools and products inspired by the show and approved by its doctors and experts. Anchored by the online, subscription-based extension of the show, Biggestloserclub.com, from Rodale, “The Biggest Loser” consumer products program has generated over $150 million in spending, with presence at more than 25,000 major retailers to date. The program currently features a wide variety of health and fitness products including The Biggest Loser video game for Wii and Nintendo DS & DSi, The Biggest Loser Resort at Fitness Ridge, which is a full-service, destination health & fitness spa, The Biggest Loser Meal Plan, a New York Times best-selling books series, a best-selling fitness DVD series, a line of appliances, fitness equipment, protein supplements and several other health and lifestyle based products. “The Biggest Loser” was recognized as a top brand of the year in Advertising Age's 2008 Marketing 50. Check out http://www.biggestloser.com for more information.
ABOUT NBC UNIVERSAL TELEVISION DVD, MUSIC, AND CONSUMER PRODUCTS GROUP
NBC Universal is a leader in providing entertainment programming to the domestic and international marketplaces. NBC Universal Television DVD, Music, and Consumer Products Group manages all global ancillary television business endeavors for the NBC Universal Television Group, including third-party home entertainment distribution, consumer products, musical soundtracks, special markets projects and the NBC Universal Online Store.
Reveille is a leading independent studio focused on exploiting worldwide intellectual property rights in scripted and unscripted television and digital entertainment, and a world leader in creating integrated marketing opportunities for advertisers. Reveille is known for popular and award-winning hit series including MASTERCHEF, THE BIGGEST LOSER, LOSING IT WITH JILLIAN, THE OFFICE, THE BURIED LIFE, UGLY BETTY, THE TUDORS, TABATHA'S SALON TAKEOVER, SHEAR GENIUS and PARENTAL CONTROL. Reveille has partnerships with both Microsoft and Yahoo! to develop original online series for brands. Web series include FIT TO BOOM for Subway, IT'S EVERYBODY'S BUSINESS WITH JACK AND SUZY WELCH for Microsoft, WHO KNEW? for Toyota Avalon and REAL LIFE MAKEOVER for Walmart. Upcoming television series include GIGANTIC and GOT TO DANCE. Through its distribution arm, Shine International, Reveille distributes its extensive library of programming to more than 150 countries. Reveille is part of the Shine Group, one of the world's foremost multinational entertainment and drama companies.
ABOUT WHEY PROTEIN & DESIGNER WHEY
The DESIGNER WHEY vision is to change the “WHEY” America feels about protein by providing consumers with great tasting, healthy whey-based products that improve their healthy lifestyles.
Since 1993, NEXT Proteins has pioneered the manufacture of a full line of branded, consumer whey protein products including powders and enhanced beverages. The industry's best selling protein*, DESIGNER WHEY, powers the company's innovative, great tasting products such as Protein?2GO, and Protein BLITZ®.
Whey protein has been called the ultimate functional food. The revolutionary benefit of DESIGNER WHEY products is the utilization of Whey, a protein-rich liquid component of milk produced during the cheese-making process.
Dedicated to Research
DESIGNER WHEY has spent more than $10.3 million on research to match the perfect blend of nutritional whey protein with great taste.
Active people who use DESIGNER WHEY protein products before and after workouts can experience increased strength, improved power, faster muscle recovery, better health and performance.
Media members looking for additional information on DESIGNER WHEY's complete line of protein powders and drinks should visit DESIGNERWHEY.com. You will also learn innovative ways to incorporate protein into current diet plans, meals and discover tasty protein shake recipes.
*Based on AC Nielsen sales monitoring for 52 weeks ending August 7, 2010, DESIGNER WHEY brand is #1 in Unit Sales for high protein powder in US-FOOD.
# # #