Our goal was to introduce the actionable benefits of each division -- taking the firm way beyond a simple 'green' offering. Our recommendation and design for Harvard CLEAN -- was applied to every division of the company.
New York, NY (PRWEB) September 14, 2010
Quinn Fable (http://www.QuinnFable.com) was brought in to develop a "green sub-brand" for Harvard Maintenance. But, "green cleaning" was just part of the offering: "What existing and potential clients want from a janitorial company is CLEAN," said Kathy Fable, CEO of Quinn Fable Advertising, the NYC agency that drove the initiative.
The assignment quickly expanded to represent every area of service, from Harvard CLEAN, to Harvard PROTECT, their security staffing division. "Our initial concepts for this brand went way beyond the janitorial division and defined a path that would distinguish every division of the entire organization," offered Elle Zannikos, General Manager.
From new logos for each division, to an entirely new website (designed by Quinn Fable, but hosted by Harvard internally) -- the organization as a whole has taken on a fresh, new, upbeat look that defines their progressive approach to handling business. Quinn Fable helped ensure that every aspect of Harvard's new service offering aligned, developing logos and brand guidelines for all online training and testing tools. "The brand principles were leveraged for online training tools, as well as iPad apps," said Fable. "It was a global branding exercise that's been outstanding -- we had the opportunity to touch every communication vehicle from letterhead to service vans and uniforms." The entire logo system includes a unique color palette and unique iconography for easy identification in bi-lingual training.
Through the use of Quinn Fable's Brand Authority (a brand asset management tool), streamlining national communications in various key offices was quick and easy. Plus, all sales presentations, proposals, print-on-demand materials and more are easily accessed, with usage being tracked 24/7.
As the new Harvard look and feel rolls-out nation-wide -- expect to see Harvard at a corporate office near you -- either for janitorial, security, or specialty services.
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