Innovative Methodology Offers Data Certification to Resolve Data Quality Issues for Businesses

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Fortune 500 companies have used data certification offered by Zendeux to reduce operation costs and increase profit potential while promoting data governance and stewardship.

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Zendeux Business Data Solutions today announced that they are using their proprietary Business Data Management Methodology or BDMM to help businesses certify the quality of their master data. What does data certification really means? “BDMM is standard and pragmatic methodology that has a unique focus on business requirements for data at its core,” says Majd Izadian, the founder of Zendeux and BDMM.

“We have seen a dramatic impact of Six Sigma as a methodology in process improvement in all industries which has resulted in dramatic quality improvement and optimization in products and services. However, we needed a similar approach but from the information and data point of view that can help companies identify their risks and hidden opportunities using their own data,” says Izadian.

Customer and product master data as well as financial reporting have been the most significant problematic areas for most medium to large businesses. Several fortune 500 companies have used this approach and within months have discovered significant risks and opportunities for cost saving.

After years of leading Enterprise Data Management leadership roles in companies such as Ingram Micro and Cisco Systems, Izadian has found that there is no cookie cutter definition to companies’ master data. Izadian says, “Each company has specific intent and purpose for their customers. No two companies will ever define a product the same exact way.”

Zendeux uses BDMM Certification to come up with a 360 degree view of a company’s master data such as a customer to understand how this data is related to processes, systems, people, and policies. It uses a unique collaborative approach to identify and involves all the impacted stakeholders in the company. Data certification using BDMM usually means that a company will have all the information needed to become transparent for SOX and other regulatory compliance audits.

Zendeux believes that the best way to address a sustainable data quality in a company is through stewardship and governance. Thus, an inherent deliverable of BDMM is a solid governance structure and model that ensures accountability in all levels of an organization.

To learn how a company can implement Zendeux’s Business Data Management Methodology Certification, please visit or call 1-949-244-6037.


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